Comparative Study among Approaches based in Fuzzy Systems and Artificial Neural Networks to Estimate Importance of Comments about Products and Services

The evolution of e-commerce and On-line Social Networks has contributed to the increase of the information available, making the task of analyzing the reviews manually almost impossible for the buying a product or service decisionmaking process. Due to the amount of information, the creation of auto...

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Autor principal: Santos, Roney Lira de Sales
Formato: Objeto de conferencia
Lenguaje:Portugués
Publicado: 2017
Materias:
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/64820
http://www.clei2017-46jaiio.sadio.org.ar/sites/default/files/Mem/CLTM/CLTM-02.pdf
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id I19-R120-10915-64820
record_format dspace
institution Universidad Nacional de La Plata
institution_str I-19
repository_str R-120
collection SEDICI (UNLP)
language Portugués
topic Ciencias Informáticas
Artificial Neural Networks
Fuzzy Systems
Opinion Mining
Procesamiento de Lenguaje Natural
spellingShingle Ciencias Informáticas
Artificial Neural Networks
Fuzzy Systems
Opinion Mining
Procesamiento de Lenguaje Natural
Santos, Roney Lira de Sales
Comparative Study among Approaches based in Fuzzy Systems and Artificial Neural Networks to Estimate Importance of Comments about Products and Services
topic_facet Ciencias Informáticas
Artificial Neural Networks
Fuzzy Systems
Opinion Mining
Procesamiento de Lenguaje Natural
description The evolution of e-commerce and On-line Social Networks has contributed to the increase of the information available, making the task of analyzing the reviews manually almost impossible for the buying a product or service decisionmaking process. Due to the amount of information, the creation of automatic methods of knowledge extraction and data mining has become necessary. Currently, to facilitate the analysis of reviews some websites use filters such as votes by utility or by stars. However, the use of these filters is not a good practice because they may exclude reviews that have recently been submitted to the voting process, besides the possibility of the user overestimate or underestimate the review with attribution of stars. One possible solution is to filter the reviews based on their textual descriptions, author information and others measures. Sousa [1] proposed an approach, called TOP(X), to estimate the degree of importance of reviews using a Fuzzy System with three input variables: author reputation, extraction of tuples <feature, opinion word> and richness analyzer and an output variable: degree of importance of the review. Although the approach presented good results, some problems were pending of resolution and improvements, besides the possibility to change the computational model used. This work proposes adaptations in two input variables, namely: quantity of tuples and vocabulary richness and the building of new approaches using computational models based on Fuzzy Systems and Artificial Neural Networks (ANN). In addition, a comparison was made among the proposed approaches through statistical measures. Experiments performed in the hotel-domain showed that the approach using Fuzzy System obtained better results when detecting the most important reviews, without considering the semantic orientation of the comments. However, the approach using Multi-Layer Perceptron (MLP) Artificial Neural Networks obtained better results when is known the semantic orientation of the review.
format Objeto de conferencia
Objeto de conferencia
author Santos, Roney Lira de Sales
author_facet Santos, Roney Lira de Sales
author_sort Santos, Roney Lira de Sales
title Comparative Study among Approaches based in Fuzzy Systems and Artificial Neural Networks to Estimate Importance of Comments about Products and Services
title_short Comparative Study among Approaches based in Fuzzy Systems and Artificial Neural Networks to Estimate Importance of Comments about Products and Services
title_full Comparative Study among Approaches based in Fuzzy Systems and Artificial Neural Networks to Estimate Importance of Comments about Products and Services
title_fullStr Comparative Study among Approaches based in Fuzzy Systems and Artificial Neural Networks to Estimate Importance of Comments about Products and Services
title_full_unstemmed Comparative Study among Approaches based in Fuzzy Systems and Artificial Neural Networks to Estimate Importance of Comments about Products and Services
title_sort comparative study among approaches based in fuzzy systems and artificial neural networks to estimate importance of comments about products and services
publishDate 2017
url http://sedici.unlp.edu.ar/handle/10915/64820
http://www.clei2017-46jaiio.sadio.org.ar/sites/default/files/Mem/CLTM/CLTM-02.pdf
work_keys_str_mv AT santosroneyliradesales comparativestudyamongapproachesbasedinfuzzysystemsandartificialneuralnetworkstoestimateimportanceofcommentsaboutproductsandservices
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