Adopting knowledge discovery in databases for customer relationship management in egyptian public banks

We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field su...

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Detalles Bibliográficos
Autores principales: Kok, Joost, Khedr, Ayman
Formato: Objeto de conferencia
Lenguaje:Inglés
Publicado: 2006
Materias:
Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/24213
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata
id I19-R120-10915-24213
record_format dspace
institution Universidad Nacional de La Plata
institution_str I-19
repository_str R-120
collection SEDICI (UNLP)
language Inglés
topic Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
spellingShingle Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
Kok, Joost
Khedr, Ayman
Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
topic_facet Ciencias Informáticas
Frameworks
Conocimiento
banco
Knowledge Discovery in Databases (KDD)
Customer Relationship Management (CRM)
banking sector
description We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector.
format Objeto de conferencia
Objeto de conferencia
author Kok, Joost
Khedr, Ayman
author_facet Kok, Joost
Khedr, Ayman
author_sort Kok, Joost
title Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_short Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_full Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_fullStr Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_full_unstemmed Adopting knowledge discovery in databases for customer relationship management in egyptian public banks
title_sort adopting knowledge discovery in databases for customer relationship management in egyptian public banks
publishDate 2006
url http://sedici.unlp.edu.ar/handle/10915/24213
work_keys_str_mv AT kokjoost adoptingknowledgediscoveryindatabasesforcustomerrelationshipmanagementinegyptianpublicbanks
AT khedrayman adoptingknowledgediscoveryindatabasesforcustomerrelationshipmanagementinegyptianpublicbanks
bdutipo_str Repositorios
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