Advertising and Irreversible Opinion Spreading in Complex Social Networks

Irreversible opinion spreading phenomena are studied on small-world and scale-free networks by means of the magnetic Eden model, a nonequilibrium kinetic model for the growth of binary mixtures in contact with a thermal bath. In this model, the opinion of an individual is affected by those of their...

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Autor principal: Candia, Julián Marcelo
Formato: Articulo Preprint
Lenguaje:Inglés
Publicado: 2009
Materias:
Ciencias Exactas
Complex networks
sociophysics
kinetic growth models
phase transitions
nonequilibrium processes
Acceso en línea:http://sedici.unlp.edu.ar/handle/10915/129636
Aporte de:
SEDICI (UNLP) de Universidad Nacional de La Plata
id I19-R120-10915-129636
record_format dspace
institution Universidad Nacional de La Plata
institution_str I-19
repository_str R-120
collection SEDICI (UNLP)
language Inglés
topic Ciencias Exactas
Complex networks
sociophysics
kinetic growth models
phase transitions
nonequilibrium processes
spellingShingle Ciencias Exactas
Complex networks
sociophysics
kinetic growth models
phase transitions
nonequilibrium processes
Candia, Julián Marcelo
Advertising and Irreversible Opinion Spreading in Complex Social Networks
topic_facet Ciencias Exactas
Complex networks
sociophysics
kinetic growth models
phase transitions
nonequilibrium processes
description Irreversible opinion spreading phenomena are studied on small-world and scale-free networks by means of the magnetic Eden model, a nonequilibrium kinetic model for the growth of binary mixtures in contact with a thermal bath. In this model, the opinion of an individual is affected by those of their acquaintances, but opinion changes (analogous to spin flips in an Ising-like model) are not allowed. We focus on the influence of advertising, which is represented by external magnetic fields. The interplay and competition between temperature and fields lead to order–disorder transitions, which are found to also depend on the link density and the topology of the complex network substrate. The effects of advertising campaigns with variable duration, as well as the best cost-effective strategies to achieve consensus within different scenarios, are also discussed.
format Articulo
Preprint
author Candia, Julián Marcelo
author_facet Candia, Julián Marcelo
author_sort Candia, Julián Marcelo
title Advertising and Irreversible Opinion Spreading in Complex Social Networks
title_short Advertising and Irreversible Opinion Spreading in Complex Social Networks
title_full Advertising and Irreversible Opinion Spreading in Complex Social Networks
title_fullStr Advertising and Irreversible Opinion Spreading in Complex Social Networks
title_full_unstemmed Advertising and Irreversible Opinion Spreading in Complex Social Networks
title_sort advertising and irreversible opinion spreading in complex social networks
publishDate 2009
url http://sedici.unlp.edu.ar/handle/10915/129636
work_keys_str_mv AT candiajulianmarcelo advertisingandirreversibleopinionspreadingincomplexsocialnetworks
bdutipo_str Repositorios
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