The challenge of diversification in theater audiences " : the Teatro Nacional Cervantes between 2006 and 2016
According to the Cultural Information System of Argentina, before the Covid-19 crisis, theater audiences in our country experienced a reduction of 40% during the last years. The target of this essay is to problematize the link between cultural policies for theatre and its audiences. To reach this go...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Instituto Multidisciplinario de Estudios Sociales Contemporáneos
2022
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/estudiosocontemp/article/view/4495 |
| Aporte de: |
| Sumario: | According to the Cultural Information System of Argentina, before the Covid-19 crisis, theater audiences in our country experienced a reduction of 40% during the last years. The target of this essay is to problematize the link between cultural policies for theatre and its audiences. To reach this goal, we analyze the composition, between 2006 and 2019, of the audiences of the Teatro Nacional Cervantes (TNC). The description of the audience development models implemented in Latin America (Vergara, 2019), the analysis of the main trends in cultural consumption as well as the data on theater audiencies in our country allows us to compare two different administrations of the TNC and to characterize the work of the Gestión de Públicos area, unprecedented in our country. We discovered that the first studied period embraced one of the guidelines proposed by the model of audiences education, its expansion, while the creation of a specific area worked in favor of its diversification, in a context of cultural consumption transformation and crisis. The methodology that guides this essay is the prospect and bibliographical analysis, and the overall analysis of the cuantitative samples carried out by the institution and by researchers. |
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