Adapting marketing to libraries in a changing and world-wide environment /
Guardado en:
| Autores Corporativos: | , |
|---|---|
| Otros Autores: | , , , , , , , , , |
| Formato: | Acta de conferencia Libro |
| Lenguaje: | Inglés Francés |
| Publicado: |
München :
K.G. Sauer,
2000.
|
| Colección: | IFLA publications ;
89 |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 080 | 1 | |a 025.1 |2 1991 | |
| 110 | 2 | |a Federación Internacional de Asociaciones de Bibliotecarios y Bibliotecas. |b Section on Management and Marketing |9 420769 | |
| 700 | 1 | |a Savard, Réjean |e ed. |9 420770 | |
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| 700 | 1 | 2 | |a Renborg, Greta |9 420774 |
| 700 | 1 | 2 | |a Assigbley, Yawo |9 420775 |
| 700 | 1 | 2 | |a Orava , Hilkka |9 420776 |
| 700 | 1 | 2 | |a Yuanking, Du |9 420777 |
| 700 | 1 | 2 | |a Nilsen, Sissel |9 420778 |
| 700 | 1 | 2 | |a Tovoté, Christina |9 420779 |
| 700 | 1 | 2 | |a Walsh, Virginia |9 420780 |
| 111 | 2 | |a IFLA Conference |n (63 : |d 1997 : |c Copenhagen) |9 420771 | |
| 245 | 1 | 0 | |a Adapting marketing to libraries in a changing and world-wide environment / |c IFLA. Section on Management and Marketing ; ed. by Réjean Savard. |
| 246 | 3 | 1 | |a Le marketing des bibliothèques á l'heure du changement et de la mondialisation |
| 260 | |a München : |b K.G. Sauer, |c 2000. | ||
| 300 | |a 89 p. : |b gráficos | ||
| 490 | 0 | |a IFLA publications ; |v 89 | |
| 505 | 0 | 0 | |t La perception du marketing chez les bibliothécaires / |r Réjean Savard -- |t Marketing library services. How it all began / |r Greta Renborg -- |t How librarians apply marketing - As seen from the desk of the library manager / |r Sissel Nilsen -- |t Marketing and swedish libraries. About the situation today and the importance of visible librarians / |r Christina Tovoté -- |t Les réticences des professionels de bibliothèque au marketing / |r Marielle de Miribel -- |t Lobby for libraries. Putting marketing principles to work! / |r Virginia Walsh -- |t De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / |r Yawo Assigbley -- |t Marketing or public relations : A strategic choice for lithuanian libraries / |r Audrone Glosiene -- |t Marketing of libraries and information centers in China : A case study / |r Du Yuanking -- |t Marketing is an attitude of mind / |r Hilkka Orava |
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| 650 | 2 | 4 | |a Información/bibliotecas, administración |9 420203 |
| 650 | 2 | 4 | |a Información/bibliotecas, gestión |9 24287 |
| 650 | 2 | 4 | |a Publicidad de bibliotecas |9 482442 |
| 650 | 2 | 4 | |a Relaciones públicas de las bibliotecas |9 482547 |
| 650 | 2 | 4 | |a Promoción de la utilización de las bibliotecas |9 482357 |
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