The CRM handbook : a business guide to customer relationship management
Guardado en:
Autor principal: | |
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Formato: | Libro |
Lenguaje: | Español |
Publicado: |
Wilmington:
Addison-Wesley,
2002
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Materias: | |
Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Contenido
- Part I
- 1. Hello, goodbye: the new spin on customer loyalty
- 2. CRM in marketing
- 3. CRM and customer service
- 4. Sales force automation
- 5. CRM in ebusiness
- 6. Analytical CRM
- Part II
- 7 Planning your CRM program
- 8. Choosing your CRM tool
- 9. Managing your CRM Project
- 10. Your CRM future
- Incluye casos de estudioi