Towards a new conceptualization of the homo-economicus contributions to the consumer theory

Fil: Fernández, Rodrigo A. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.

Detalles Bibliográficos
Autor principal: Fernández, Rodrigo A.
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2021
Materias:
Acceso en línea:https://hdl.handle.net/20.500.12219/4785
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id I77-R195-20.500.12219-4785
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spelling I77-R195-20.500.12219-47852023-10-24T21:16:42Z Towards a new conceptualization of the homo-economicus contributions to the consumer theory Fernández, Rodrigo A. Consumer theory Homo-economicus Economy agent representative Methodological individualism Fil: Fernández, Rodrigo A. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina. In the present paper a critical revision of some assumptions that underlie in the Theory of the Neoclassical Consumer, specially those referring to the characteristics of the Economy or Consuming Agent, which has among other characteristics an extreme rationality and a tendency towards the mathematical optimization in the consumption decisions. Some historical and methodology aspects are reviewed that explain the origin and development of the Homo-Economicus. Among the critics stand out: the Methodological Individualism, Preferences Exogeneity, Preferences Individuality, Opposition between Preferences and Values, Instrumental Rationality, and Information Limitless Management. In the paper one argues that the form in which it has been constructed, from the economy theory and especially of the consumer theory, the Homo-Economicus corresponds to a traditional philosophical approach, whereas some guidelines set out from Heidegge’s Existentialist Philosophy to surpass the limitations. 2021-11-17 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/4785 eng info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/691/622 info:eu-repo/semantics/openAccess application/pdf application/pdf 152 KB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
institution Universidad Nacional de Misiones
institution_str I-77
repository_str R-195
collection Repositorio Institucional Digital de la UNaM (RIDUNAM)
language Inglés
topic Consumer theory
Homo-economicus
Economy agent representative
Methodological individualism
spellingShingle Consumer theory
Homo-economicus
Economy agent representative
Methodological individualism
Fernández, Rodrigo A.
Towards a new conceptualization of the homo-economicus contributions to the consumer theory
topic_facet Consumer theory
Homo-economicus
Economy agent representative
Methodological individualism
description Fil: Fernández, Rodrigo A. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.
format Artículo
Artículo
publishedVersion
author Fernández, Rodrigo A.
author_facet Fernández, Rodrigo A.
author_sort Fernández, Rodrigo A.
title Towards a new conceptualization of the homo-economicus contributions to the consumer theory
title_short Towards a new conceptualization of the homo-economicus contributions to the consumer theory
title_full Towards a new conceptualization of the homo-economicus contributions to the consumer theory
title_fullStr Towards a new conceptualization of the homo-economicus contributions to the consumer theory
title_full_unstemmed Towards a new conceptualization of the homo-economicus contributions to the consumer theory
title_sort towards a new conceptualization of the homo-economicus contributions to the consumer theory
publisher Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate 2021
url https://hdl.handle.net/20.500.12219/4785
work_keys_str_mv AT fernandezrodrigoa towardsanewconceptualizationofthehomoeconomicuscontributionstotheconsumertheory
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