CRM as a tool for customer service in the organization

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Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia.

Detalles Bibliográficos
Autores principales: Montoya Agudelo, César Alveiro, Boyero Saavedra, Martín Ramiro
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2012
Materias:
CRM
Customer service
Quality of service
Acceso en línea:https://hdl.handle.net/20.500.12219/4680
Aporte de:
Repositorio Institucional Digital de la UNaM (RIDUNAM) de Universidad Nacional de Misiones
id I77-R195-20.500.12219-4680
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spelling I77-R195-20.500.12219-46802023-10-22T21:45:50Z CRM as a tool for customer service in the organization Montoya Agudelo, César Alveiro Boyero Saavedra, Martín Ramiro CRM Customer service Quality of service Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia. Fil: Boyero Saavedra, Martín Ramiro. Universidad Nacional de Colombia; Colombia. The service is the fundamental experience that takes place in the contact between the organization and the customer. From the adequately perform of this relationship depends re- tention or loss of a customer. Therefore, it is imperative that organizations visualize the service as the essential element in which lies the very meaning of their existence and relevance. The service in the organization essentially seeks to satisfy those needs that the client has, which is why we can say then that the lack of demand for services does not allow organizations to develop projects that revolve around it. Taking in count the service as an essential factor in the organization, various tools have been developed in order to have a continuous improvement in meeting the needs of cus tomers, one of which is the CRM (Customer Relationship Management) that in this article is presented as an important tool to make an impact on the services provided by the organization. 2012-12-20 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/4680 eng info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/557/434 info:eu-repo/semantics/openAccess application/pdf application/pdf 450 KB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
institution Universidad Nacional de Misiones
institution_str I-77
repository_str R-195
collection Repositorio Institucional Digital de la UNaM (RIDUNAM)
language Inglés
topic CRM
Customer service
Quality of service
spellingShingle CRM
Customer service
Quality of service
Montoya Agudelo, César Alveiro
Boyero Saavedra, Martín Ramiro
CRM as a tool for customer service in the organization
topic_facet CRM
Customer service
Quality of service
description Fil: Montoya Agudelo, César Alveiro. Institución Universitaria CEIPA; Colombia.
format Artículo
Artículo
publishedVersion
author Montoya Agudelo, César Alveiro
Boyero Saavedra, Martín Ramiro
author_facet Montoya Agudelo, César Alveiro
Boyero Saavedra, Martín Ramiro
author_sort Montoya Agudelo, César Alveiro
title CRM as a tool for customer service in the organization
title_short CRM as a tool for customer service in the organization
title_full CRM as a tool for customer service in the organization
title_fullStr CRM as a tool for customer service in the organization
title_full_unstemmed CRM as a tool for customer service in the organization
title_sort crm as a tool for customer service in the organization
publisher Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate 2012
url https://hdl.handle.net/20.500.12219/4680
work_keys_str_mv AT montoyaagudelocesaralveiro crmasatoolforcustomerserviceintheorganization
AT boyerosaavedramartinramiro crmasatoolforcustomerserviceintheorganization
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