Generación Z en Argentina: un enfoque objetivo

Four generations coexist within the Argentinian labor market. While the market predominant force is being disputed by both individuals known as Generation X and Generation Y, a new Generation begins to increase in numbers every passing year, the Generation Z. Even though managers are aware of the ex...

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Autor principal: Cosso Leskovar, Agustín
Otros Autores: Moya, Liliana
Formato: Tesis de maestría acceptedVersion
Lenguaje:Español
Publicado: Universidad Torcuato Di Tella 2024
Materias:
Comportamiento del Consumidor
Consumer behavior
Mercado laboral
Comportamiento social
Social behavior
Generación Z
Work life balance
skills
Motivación
Motivation
Acceso en línea:https://repositorio.utdt.edu/handle/20.500.13098/12296
Aporte de:
Repositorio Digital Universidad Torcuato Di Tella de Universidad Torcuato Di Tella
id I57-R163-20.500.13098-12296
record_format dspace
spelling I57-R163-20.500.13098-122962024-01-05T07:25:54Z Generación Z en Argentina: un enfoque objetivo Cosso Leskovar, Agustín Moya, Liliana Comportamiento del Consumidor Consumer behavior Mercado laboral Comportamiento social Social behavior Generación Z Work life balance skills Motivación Motivation Four generations coexist within the Argentinian labor market. While the market predominant force is being disputed by both individuals known as Generation X and Generation Y, a new Generation begins to increase in numbers every passing year, the Generation Z. Even though managers are aware of the existence of this generation, it would seem that they have not given the required importance, since most companies still do not offer an adequate package for this newcomers. The purpose of this investigation was to explore the unique characteristics and demands of this generation, in order to deliver a framework to be applied in companies to obtain their maximum potential. The data collection process consisted of ten questions distributed to over 300 participants in Argentina, which allowed an analysis in seven dimensions, such as passion, career development, entrepreneurship, economical safety, simplicity, social/environmental interest, and flexibility. The final output of this investigation may be used by several organizations in Argentina in order to design effective job offers and avoid high attrition and increase motivation and quality regarding the performance of “Gen Z” 2024-01-04T20:55:53Z 2024-01-04T20:55:53Z 2018 info:eu-repo/semantics/masterThesis info:ar-repo/semantics/tesis de maestría info:eu-repo/semantics/acceptedVersion https://repositorio.utdt.edu/handle/20.500.13098/12296 spa info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-sa/2.5/ar/ 87 p. application/pdf application/pdf Universidad Torcuato Di Tella
institution Universidad Torcuato Di Tella
institution_str I-57
repository_str R-163
collection Repositorio Digital Universidad Torcuato Di Tella
language Español
orig_language_str_mv spa
topic Comportamiento del Consumidor
Consumer behavior
Mercado laboral
Comportamiento social
Social behavior
Generación Z
Work life balance
skills
Motivación
Motivation
spellingShingle Comportamiento del Consumidor
Consumer behavior
Mercado laboral
Comportamiento social
Social behavior
Generación Z
Work life balance
skills
Motivación
Motivation
Cosso Leskovar, Agustín
Generación Z en Argentina: un enfoque objetivo
topic_facet Comportamiento del Consumidor
Consumer behavior
Mercado laboral
Comportamiento social
Social behavior
Generación Z
Work life balance
skills
Motivación
Motivation
description Four generations coexist within the Argentinian labor market. While the market predominant force is being disputed by both individuals known as Generation X and Generation Y, a new Generation begins to increase in numbers every passing year, the Generation Z. Even though managers are aware of the existence of this generation, it would seem that they have not given the required importance, since most companies still do not offer an adequate package for this newcomers. The purpose of this investigation was to explore the unique characteristics and demands of this generation, in order to deliver a framework to be applied in companies to obtain their maximum potential. The data collection process consisted of ten questions distributed to over 300 participants in Argentina, which allowed an analysis in seven dimensions, such as passion, career development, entrepreneurship, economical safety, simplicity, social/environmental interest, and flexibility. The final output of this investigation may be used by several organizations in Argentina in order to design effective job offers and avoid high attrition and increase motivation and quality regarding the performance of “Gen Z”
author2 Moya, Liliana
author_facet Moya, Liliana
Cosso Leskovar, Agustín
format Tesis de maestría
Tesis de maestría
acceptedVersion
author Cosso Leskovar, Agustín
author_sort Cosso Leskovar, Agustín
title Generación Z en Argentina: un enfoque objetivo
title_short Generación Z en Argentina: un enfoque objetivo
title_full Generación Z en Argentina: un enfoque objetivo
title_fullStr Generación Z en Argentina: un enfoque objetivo
title_full_unstemmed Generación Z en Argentina: un enfoque objetivo
title_sort generación z en argentina: un enfoque objetivo
publisher Universidad Torcuato Di Tella
publishDate 2024
url https://repositorio.utdt.edu/handle/20.500.13098/12296
work_keys_str_mv AT cossoleskovaragustin generacionzenargentinaunenfoqueobjetivo
_version_ 1808040639709839360

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