Communicational strategy of graphic publications of the EEA INTA Mercedes
This work is part of a Master's research thesis that addresses the written publications that are produced at Mercedes Agricultural Experiment Station - AES. This Research and Extension Unit specialized in the generation and transfer of agricultural technologies for the productive sector of the...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Artículo revista |
| Lenguaje: | Español |
| Publicado: |
Instituto Agrotécnico "Pedro M. Fuentes Godo" - Facultad de Ciencias Agrarias (UNNE)
2022
|
| Materias: | |
| Acceso en línea: | https://revistas.unne.edu.ar/index.php/agr/article/view/6338 |
| Aporte de: |
| id |
I48-R154-article-6338 |
|---|---|
| record_format |
ojs |
| institution |
Universidad Nacional del Nordeste |
| institution_str |
I-48 |
| repository_str |
R-154 |
| container_title_str |
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) |
| language |
Español |
| format |
Artículo revista |
| topic |
Strategic communication publications agriculture Comunicación estratégica publicaciones agropecuario |
| spellingShingle |
Strategic communication publications agriculture Comunicación estratégica publicaciones agropecuario Ponce, María V.; Instituto Nacional de Tecnología Agropecuaria Estación Experimental Agropecuaria Mercedes. Centro regional Corrientes. Communicational strategy of graphic publications of the EEA INTA Mercedes |
| topic_facet |
Strategic communication publications agriculture Comunicación estratégica publicaciones agropecuario |
| author |
Ponce, María V.; Instituto Nacional de Tecnología Agropecuaria Estación Experimental Agropecuaria Mercedes. Centro regional Corrientes. |
| author_facet |
Ponce, María V.; Instituto Nacional de Tecnología Agropecuaria Estación Experimental Agropecuaria Mercedes. Centro regional Corrientes. |
| author_sort |
Ponce, María V.; Instituto Nacional de Tecnología Agropecuaria Estación Experimental Agropecuaria Mercedes. Centro regional Corrientes. |
| title |
Communicational strategy of graphic publications of the EEA INTA Mercedes |
| title_short |
Communicational strategy of graphic publications of the EEA INTA Mercedes |
| title_full |
Communicational strategy of graphic publications of the EEA INTA Mercedes |
| title_fullStr |
Communicational strategy of graphic publications of the EEA INTA Mercedes |
| title_full_unstemmed |
Communicational strategy of graphic publications of the EEA INTA Mercedes |
| title_sort |
communicational strategy of graphic publications of the eea inta mercedes |
| description |
This work is part of a Master's research thesis that addresses the written publications that are produced at Mercedes Agricultural Experiment Station - AES. This Research and Extension Unit specialized in the generation and transfer of agricultural technologies for the productive sector of the region, is located in the province of Corrientes (Argentina) and is part of the National Institute of Agricultural Technology -INTA-. The aim of this work was to design some communication strategy as a result of technical communication, sociocultural matrices analysis and rationality traces evident in intersubjectivity manifested in the process of graphic publications by INTA AES Mercedes. This meta theoretical-methodological-operational research perspective framework fosters strategic communication. The results obtained show that sociocultural matrices as well as registered rationality provide a transference vision of the written publications, thus, an action plan that contemplates the incorporation of other dimensions that contribute to a proactive change when preparing the written publications of Mercedes AES is been proposed. |
| publisher |
Instituto Agrotécnico "Pedro M. Fuentes Godo" - Facultad de Ciencias Agrarias (UNNE) |
| publishDate |
2022 |
| url |
https://revistas.unne.edu.ar/index.php/agr/article/view/6338 |
| work_keys_str_mv |
AT poncemariavinstitutonacionaldetecnologiaagropecuariaestacionexperimentalagropecuariamercedescentroregionalcorrientes communicationalstrategyofgraphicpublicationsoftheeeaintamercedes AT poncemariavinstitutonacionaldetecnologiaagropecuariaestacionexperimentalagropecuariamercedescentroregionalcorrientes estrategiacomunicacionaldelaspublicacionesgraficasdelaeeaintamercedes |
| first_indexed |
2023-03-18T23:07:09Z |
| last_indexed |
2023-03-18T23:07:09Z |
| bdutipo_str |
Revistas |
| _version_ |
1764819792758308865 |