Respondent engagement and task complexity effects in stated choice experiments

Abstract: Discrete Choice Modelling (DCM) provides a valuable tool for understanding the consumer behaviour. DCM can source on two kinds of empirical base. The first one are preferences revealed by individuals in their actual behaviour. The second kind are preferences stated by them in choice experi...

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Detalles Bibliográficos
Autores principales: Bonoli Escobar, Mariano, Volpe, Juan Ignacio, Mosca, Johana, Picasso, Emilio
Otros Autores: Sociedad Argentina de Estadística
Formato: Documento de conferencia
Lenguaje:Inglés
Publicado: 2019
Materias:
INGENIERIA
COMPORTAMIENTO
METODOS DE ESTUDIO
ESTADISTICA
CONSUMIDORES
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/5612
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina
id I33-R139123456789-5612
record_format dspace
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Inglés
topic INGENIERIA
COMPORTAMIENTO
METODOS DE ESTUDIO
ESTADISTICA
CONSUMIDORES
spellingShingle INGENIERIA
COMPORTAMIENTO
METODOS DE ESTUDIO
ESTADISTICA
CONSUMIDORES
Bonoli Escobar, Mariano
Volpe, Juan Ignacio
Mosca, Johana
Picasso, Emilio
Respondent engagement and task complexity effects in stated choice experiments
topic_facet INGENIERIA
COMPORTAMIENTO
METODOS DE ESTUDIO
ESTADISTICA
CONSUMIDORES
description Abstract: Discrete Choice Modelling (DCM) provides a valuable tool for understanding the consumer behaviour. DCM can source on two kinds of empirical base. The first one are preferences revealed by individuals in their actual behaviour. The second kind are preferences stated by them in choice experiments, where the individual is exposed to hypothetical situations specifically designed to elicit decisions. The repeat nature of the choice experiment along a number of choice sets has been recognized as a feature that requires special attention, with the focus primarily on ways of accounting for the correlated structure induced by offering each respondent multiple choice sets in a sequence. Significant research has been produced about this issue after the first paper from Bradley and Daly (1994). The harsh empirical nature of the problem has made it difficult for researchers to be conclusive. They have rather built knowledge on a case by case basis, not exempt of apparent inconsistencies. The present paper brings new information about this issue, extending the present level of knowledge in three directions. A choice experiment was set up in the marketing domain, with unique characteristics vs previous research mostly focused on transportation research. Secondly, we went beyond most previous experience in terms of the number of choice tasks. This enabled us to find the respondent disengagement phenomenon. Thirdly, we address the behavioural nature of engagement along the choice experiment, finding that it is mostly due to boredom rather than due to fatigue. Two versions of DCM are employed: the simple Multinomial Logit model (MNL) and the more sophisticated Mixed Logit (MXL) model, with a suitable specification to measure the respondent disengagement effect as increased variance of utility.
author2 Sociedad Argentina de Estadística
author_facet Sociedad Argentina de Estadística
Bonoli Escobar, Mariano
Volpe, Juan Ignacio
Mosca, Johana
Picasso, Emilio
format Documento de conferencia
author Bonoli Escobar, Mariano
Volpe, Juan Ignacio
Mosca, Johana
Picasso, Emilio
author_sort Bonoli Escobar, Mariano
title Respondent engagement and task complexity effects in stated choice experiments
title_short Respondent engagement and task complexity effects in stated choice experiments
title_full Respondent engagement and task complexity effects in stated choice experiments
title_fullStr Respondent engagement and task complexity effects in stated choice experiments
title_full_unstemmed Respondent engagement and task complexity effects in stated choice experiments
title_sort respondent engagement and task complexity effects in stated choice experiments
publishDate 2019
url https://repositorio.uca.edu.ar/handle/123456789/5612
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AT volpejuanignacio respondentengagementandtaskcomplexityeffectsinstatedchoiceexperiments
AT moscajohana respondentengagementandtaskcomplexityeffectsinstatedchoiceexperiments
AT picassoemilio respondentengagementandtaskcomplexityeffectsinstatedchoiceexperiments
bdutipo_str Repositorios
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