Eating flowers? : exploring attitudes and consumers' representation of edible flowers
Abstract: Edible flowers have gained more attention in recent years thanks to their perceived health benefits. Despite this attention, it seems that edible flowers are not popularized for consumption in South America, being considered unfamiliar for some cultures from this continent. In this cont...
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| Formato: | Artículo |
| Lenguaje: | Inglés |
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Elsevier
2024
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| Acceso en línea: | https://repositorio.uca.edu.ar/handle/123456789/18058 |
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I33-R139-123456789-18058 |
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I33-R139-123456789-180582024-05-08T05:01:38Z Eating flowers? : exploring attitudes and consumers' representation of edible flowers Rodrigues, H. Cielo, D. P. Goméz Corona, Carlos Silveira, A. A. S. Marchesan, T. A. Galmarini, Mara Virginia Richards, Neila Silvia Pereira Dos Santos FLORES COMESTIBLES REPRESENTACION SOCIAL COMIDA ALIMENTOS CONSUMIDORES Abstract: Edible flowers have gained more attention in recent years thanks to their perceived health benefits. Despite this attention, it seems that edible flowers are not popularized for consumption in South America, being considered unfamiliar for some cultures from this continent. In this context, the general goal of the present study was to investigate the three dimensions of social representation theory, the representational field, the information and the attitude of the two conditions of edible flowers: a more general ―food made with flowers‖ and more directional product ―yoghurt made with flowers‖, using Brazilian consumers. To achieve this goal, a free word association task was applied. A total of 549 consumers participated in this study. Participants were divided into two conditions, in which the inductor expressions for the free word association task changed: (a) food products made with flowers and (b) yoghurt made with flowers. Results showed a very positive attitude to both situations, and consumers associated Food products made with flowers to ―health care‖ while the central core of yoghurt made with flowers reflected the innovative condition of this product, supported here by their unpredictable character (information generated). 2024-05-07T18:33:53Z 2024-05-07T18:33:53Z 2017 Artículo Galmarini, M. V., Rodrigues, H., Cielo, D. P. et al. Eating flowers? : exploring attitudes and consumers' representation of edible flowers [en línea]. Postprint del artículo publicado en: Food Research International. 2017, 100 (2). doi: 10.1016/j.foodres.2017.08.018. Disponible en: https://repositorio.uca.edu.ar/handle/123456789/18058 0963-9969 (impreso) 1873-7145 (online) https://repositorio.uca.edu.ar/handle/123456789/18058 10.1016/j.foodres.2017.08.018 eng Acceso abierto http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf Elsevier Postprint del artículo publicado en: Food Research International. 2017, 100 (2) |
| institution |
Universidad Católica Argentina |
| institution_str |
I-33 |
| repository_str |
R-139 |
| collection |
Repositorio Institucional de la Universidad Católica Argentina (UCA) |
| language |
Inglés |
| topic |
FLORES COMESTIBLES REPRESENTACION SOCIAL COMIDA ALIMENTOS CONSUMIDORES |
| spellingShingle |
FLORES COMESTIBLES REPRESENTACION SOCIAL COMIDA ALIMENTOS CONSUMIDORES Rodrigues, H. Cielo, D. P. Goméz Corona, Carlos Silveira, A. A. S. Marchesan, T. A. Galmarini, Mara Virginia Richards, Neila Silvia Pereira Dos Santos Eating flowers? : exploring attitudes and consumers' representation of edible flowers |
| topic_facet |
FLORES COMESTIBLES REPRESENTACION SOCIAL COMIDA ALIMENTOS CONSUMIDORES |
| description |
Abstract: Edible flowers have gained more attention in recent years thanks to their perceived
health benefits. Despite this attention, it seems that edible flowers are not popularized
for consumption in South America, being considered unfamiliar for some cultures from
this continent. In this context, the general goal of the present study was to investigate
the three dimensions of social representation theory, the representational field, the
information and the attitude of the two conditions of edible flowers: a more general
―food made with flowers‖ and more directional product ―yoghurt made with flowers‖,
using Brazilian consumers. To achieve this goal, a free word association task was
applied. A total of 549 consumers participated in this study. Participants were divided
into two conditions, in which the inductor expressions for the free word association task
changed: (a) food products made with flowers and (b) yoghurt made with flowers.
Results showed a very positive attitude to both situations, and consumers associated
Food products made with flowers to ―health care‖ while the central core of yoghurt
made with flowers reflected the innovative condition of this product, supported here by
their unpredictable character (information generated). |
| format |
Artículo |
| author |
Rodrigues, H. Cielo, D. P. Goméz Corona, Carlos Silveira, A. A. S. Marchesan, T. A. Galmarini, Mara Virginia Richards, Neila Silvia Pereira Dos Santos |
| author_facet |
Rodrigues, H. Cielo, D. P. Goméz Corona, Carlos Silveira, A. A. S. Marchesan, T. A. Galmarini, Mara Virginia Richards, Neila Silvia Pereira Dos Santos |
| author_sort |
Rodrigues, H. |
| title |
Eating flowers? : exploring attitudes and consumers' representation of edible flowers |
| title_short |
Eating flowers? : exploring attitudes and consumers' representation of edible flowers |
| title_full |
Eating flowers? : exploring attitudes and consumers' representation of edible flowers |
| title_fullStr |
Eating flowers? : exploring attitudes and consumers' representation of edible flowers |
| title_full_unstemmed |
Eating flowers? : exploring attitudes and consumers' representation of edible flowers |
| title_sort |
eating flowers? : exploring attitudes and consumers' representation of edible flowers |
| publisher |
Elsevier |
| publishDate |
2024 |
| url |
https://repositorio.uca.edu.ar/handle/123456789/18058 |
| work_keys_str_mv |
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1807949504842825728 |