Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina

In developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier...

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Autores principales: Lacaze, María Victoria, Rodríguez, Elsa Mirta M., Lupín, Beatriz
Formato: Documento de conferencia publishedVersion
Lenguaje:Inglés
Publicado: 2009
Materias:
Acceso en línea:http://nulan.mdp.edu.ar/815/
http://nulan.mdp.edu.ar/815/1/01334.pdf
Aporte de:
id I29-R135815
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Disposición a Pagar
Comportamiento del Consumidor
Percepción del Consumidor
Alimentos Orgánicos
Pollo
Riesgo
Método de Valoración Contingente
spellingShingle Disposición a Pagar
Comportamiento del Consumidor
Percepción del Consumidor
Alimentos Orgánicos
Pollo
Riesgo
Método de Valoración Contingente
Lacaze, María Victoria
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
description In developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier", "tastier" and "free of harmful chemical substances". This paper aims to calculate Argentinean consumers' willingness-to-pay (WTP) for organic fresh chicken in the domestic market by applying the Contingent Valuation approach and with a view to providing some useful insights to promote organic chicken production and consumption. A binomial logit model was estimated with data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness-to-pay is explained by the consumption of organic products, health risks perceptions, production processes and regulation concerns and labels reading. WTP calculation reveals a mean value of 21.4%/kg and a median of 19%/kg. Even though both measures are below than the average price premium prevailing at the sampled stores (24.6%/kg), they are indicating that organic chicken is positively valued. In fact, it is provided with the nutritional and product origin information that consumers require and considered for them as a safer option than conventional chicken.
format Documento de conferencia
Documento de conferencia
publishedVersion
author Lacaze, María Victoria
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author_facet Lacaze, María Victoria
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author_sort Lacaze, María Victoria
title Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_short Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_full Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_fullStr Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_full_unstemmed Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina
title_sort risks perceptions and willingness-to-pay for organic fresh chicken in argentina
publishDate 2009
url http://nulan.mdp.edu.ar/815/
http://nulan.mdp.edu.ar/815/1/01334.pdf
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AT rodriguezelsamirtam risksperceptionsandwillingnesstopayfororganicfreshchickeninargentina
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