Consumers' assessment of labelled and packaged fresh potato: Evidence from Experimental Auctions

Worldwide, the potato is the third more important crop, coming after wheat and rice. In Argentina, it is the horticultural product with the highest consumption in fresh state, but Argentine consumers know little to nothing about potatoes attributes. The objective of this research is to identify the...

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Autores principales: Rodríguez, Julieta A., Rodríguez, Elsa Mirta M., Lupín, Beatriz
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: FrancoAngeli Edizioni 2020
Materias:
Experimentos de Elección
Preferencias del Consumidor
Atributos de Calidad
Papa
Disposición a Pagar
Acceso en línea:http://nulan.mdp.edu.ar/3456/
http://nulan.mdp.edu.ar/3456/1/rodriguez-etal-2020.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)
id I29-R1353456
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Experimentos de Elección
Preferencias del Consumidor
Atributos de Calidad
Papa
Disposición a Pagar
spellingShingle Experimentos de Elección
Preferencias del Consumidor
Atributos de Calidad
Papa
Disposición a Pagar
Rodríguez, Julieta A.
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
Consumers' assessment of labelled and packaged fresh potato: Evidence from Experimental Auctions
description Worldwide, the potato is the third more important crop, coming after wheat and rice. In Argentina, it is the horticultural product with the highest consumption in fresh state, but Argentine consumers know little to nothing about potatoes attributes. The objective of this research is to identify the attributes that influence the assessment that consumers make of a potato with differentiated quality. Due to this, a Vickrey Second Price Experimental Auction took place in April 2017. The experiment involved 155 participants, who were students and employees of the School of Economic and Social Sciences of the National University of Mar del Plata. A Multiple Correspondence Analysis was applied based on the data of the bids and the survey carried out at the Auction. The main results showed that the participants, after receiving information about the culinary aptitude of the differentiated potato and its production method - its lower content of agrochemicals -, were willing to pay a higher price for the product. Additionally, participants opted for a higher price of potato when it was presented in a labelled package. Likewise, an identify group of participants were shown to be willing to pay more for this differentiated food.
format Artículo
Artículo
publishedVersion
author Rodríguez, Julieta A.
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author_facet Rodríguez, Julieta A.
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author_sort Rodríguez, Julieta A.
title Consumers' assessment of labelled and packaged fresh potato: Evidence from Experimental Auctions
title_short Consumers' assessment of labelled and packaged fresh potato: Evidence from Experimental Auctions
title_full Consumers' assessment of labelled and packaged fresh potato: Evidence from Experimental Auctions
title_fullStr Consumers' assessment of labelled and packaged fresh potato: Evidence from Experimental Auctions
title_full_unstemmed Consumers' assessment of labelled and packaged fresh potato: Evidence from Experimental Auctions
title_sort consumers' assessment of labelled and packaged fresh potato: evidence from experimental auctions
publisher FrancoAngeli Edizioni
publishDate 2020
url http://nulan.mdp.edu.ar/3456/
http://nulan.mdp.edu.ar/3456/1/rodriguez-etal-2020.pdf
work_keys_str_mv AT rodriguezjulietaa consumersassessmentoflabelledandpackagedfreshpotatoevidencefromexperimentalauctions
AT rodriguezelsamirtam consumersassessmentoflabelledandpackagedfreshpotatoevidencefromexperimentalauctions
AT lupinbeatriz consumersassessmentoflabelledandpackagedfreshpotatoevidencefromexperimentalauctions
bdutipo_str Repositorios
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