New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry

This paper evaluates the effect on market shares and consumer surplus of the introduction of a Good Agricultural Practices (GAP)-labeled product in the frozen fried potatoes (FFP) industry. We first estimate a model of household demand in Mar del Plata, Argentina, using scanner data and demographic...

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Autores principales: Lacaze, María Victoria, González, Julia
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2018
Materias:
Buenas Prácticas Agrícolas
Alimentos Congelados
Papa
Disposición a Pagar
Modelo de Elección Discreta
Acceso en línea:http://nulan.mdp.edu.ar/2976/
http://nulan.mdp.edu.ar/2976/1/lacaze-gonzalez-2018.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)
id I29-R1352976
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Buenas Prácticas Agrícolas
Alimentos Congelados
Papa
Disposición a Pagar
Modelo de Elección Discreta
spellingShingle Buenas Prácticas Agrícolas
Alimentos Congelados
Papa
Disposición a Pagar
Modelo de Elección Discreta
Lacaze, María Victoria
González, Julia
New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry
description This paper evaluates the effect on market shares and consumer surplus of the introduction of a Good Agricultural Practices (GAP)-labeled product in the frozen fried potatoes (FFP) industry. We first estimate a model of household demand in Mar del Plata, Argentina, using scanner data and demographic information. We find that higher income individuals are more concerned about health and nutrition, and that younger and lower-income consumers are more price-sensitive. Then we postulate that a properly GAP-labeled FFP is available in the market, and we assess its effect by using the estimated utility function and prior information about consumers' declared willingness to pay (WTP) for sustainably produced potatoes. We find that the older the individual, the greater the influence of the hypothetical introduction of the GAP-labeled product; the relationship is less conclusive in the case of income. Finally, we predict the results of a greater consumer surplus extraction by fixing a higher price for the new product, and we calculate the maximum increase in the marginal cost that the firm would be able to afford if farmers charge higher prices for GAP fresh potatoes.
format Documento de conferencia
Documento de conferencia
acceptedVersion
author Lacaze, María Victoria
González, Julia
author_facet Lacaze, María Victoria
González, Julia
author_sort Lacaze, María Victoria
title New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry
title_short New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry
title_full New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry
title_fullStr New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry
title_full_unstemmed New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry
title_sort new goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry
publishDate 2018
url http://nulan.mdp.edu.ar/2976/
http://nulan.mdp.edu.ar/2976/1/lacaze-gonzalez-2018.pdf
work_keys_str_mv AT lacazemariavictoria newgoodswithnewattributescombiningrevealedandstatedpreferencestoassesstheeffectofanovelqualitylabelinthefoodindustry
AT gonzalezjulia newgoodswithnewattributescombiningrevealedandstatedpreferencestoassesstheeffectofanovelqualitylabelinthefoodindustry
bdutipo_str Repositorios
_version_ 1764820521811181571

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