A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method

Potatoes are an essential part of the Argentine diet. But little, if nothing, is known about optimum potato quality by the average consumer. A recent study on this topic (Rodríguez et al. 2015) has shown that very little is known about the wide variety of potatoes and a complete misunderstanding abo...

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Autores principales: Rodríguez, Julieta A., Rodríguez, Elsa Mirta M., Lupín, Beatriz
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2018
Materias:
Comportamiento del Consumidor
Consumo de Alimentos
Disposición a Pagar
Papa
Acceso en línea:http://nulan.mdp.edu.ar/2904/
http://nulan.mdp.edu.ar/2904/1/rodriguez-etal-2018.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)
id I29-R1352904
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Comportamiento del Consumidor
Consumo de Alimentos
Disposición a Pagar
Papa
spellingShingle Comportamiento del Consumidor
Consumo de Alimentos
Disposición a Pagar
Papa
Rodríguez, Julieta A.
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method
description Potatoes are an essential part of the Argentine diet. But little, if nothing, is known about optimum potato quality by the average consumer. A recent study on this topic (Rodríguez et al. 2015) has shown that very little is known about the wide variety of potatoes and a complete misunderstanding about the cooking benefits of other potato varieties. Bearing this in mind, a number of questions arise regarding our research: Would consumers in general, be willing to pay higher prices for a fresh potato variety posing less agrochemical content? How would the price of this alternative variety fluctuate if consumers are properly informed with respect to production processes, culinary traits and the environmental impact? Does how the product is packaged cause a visual impact on the general consumer and, therefore, change his bid? The aim of this research is to study how consumer valuates a differentiated potato, while possessing information about its culinary traits, low agrochemical content and new packaging presentation into the domestic market.
format Documento de conferencia
Documento de conferencia
acceptedVersion
author Rodríguez, Julieta A.
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author_facet Rodríguez, Julieta A.
Rodríguez, Elsa Mirta M.
Lupín, Beatriz
author_sort Rodríguez, Julieta A.
title A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method
title_short A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method
title_full A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method
title_fullStr A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method
title_full_unstemmed A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method
title_sort consumers' valuation of frital inta: an empirical research that applies the experimental auction method
publishDate 2018
url http://nulan.mdp.edu.ar/2904/
http://nulan.mdp.edu.ar/2904/1/rodriguez-etal-2018.pdf
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