Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing

In recent decades, the demand for food worldwide has undergone significant changes that have highlighted the issue of the quality and safety food crisis associated with consumption of fresh meat, consumer concerns about the quality and safety of these products has been safety of fresh meat consumpti...

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Detalles Bibliográficos
Autores principales: Berges, Miriam, Casellas, Karina, Rodríguez, Ricardo, Errea, Damián
Formato: Documento de conferencia publishedVersion
Lenguaje:Inglés
Publicado: 2015
Materias:
Preferencias del Consumidor
Disposición a Pagar
Carne
Atributos de Calidad
Acceso en línea:http://nulan.mdp.edu.ar/2317/
http://nulan.mdp.edu.ar/2317/1/berges.etal.2015.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)
id I29-R1352317
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Preferencias del Consumidor
Disposición a Pagar
Carne
Atributos de Calidad
spellingShingle Preferencias del Consumidor
Disposición a Pagar
Carne
Atributos de Calidad
Berges, Miriam
Casellas, Karina
Rodríguez, Ricardo
Errea, Damián
Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing
description In recent decades, the demand for food worldwide has undergone significant changes that have highlighted the issue of the quality and safety food crisis associated with consumption of fresh meat, consumer concerns about the quality and safety of these products has been safety of fresh meat consumption are not The aim of this work is to investigate the consumers' perceptions of safety and identify factors that help explain the willingness to pay safety of the product, including, a hypothetical hygiene certification in handling and retailing. The results indicate a positive and statistically significant for the following attributes of fresh meat WTP: personalized attention in a butcher counter, the presence of a "safety certification" in the place of purchase and the bright red color on the product.
format Documento de conferencia
Documento de conferencia
publishedVersion
author Berges, Miriam
Casellas, Karina
Rodríguez, Ricardo
Errea, Damián
author_facet Berges, Miriam
Casellas, Karina
Rodríguez, Ricardo
Errea, Damián
author_sort Berges, Miriam
title Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing
title_short Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing
title_full Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing
title_fullStr Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing
title_full_unstemmed Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing
title_sort willingness to pay for quality attributes of fresh beef. implications on the retail marketing
publishDate 2015
url http://nulan.mdp.edu.ar/2317/
http://nulan.mdp.edu.ar/2317/1/berges.etal.2015.pdf
work_keys_str_mv AT bergesmiriam willingnesstopayforqualityattributesoffreshbeefimplicationsontheretailmarketing
AT casellaskarina willingnesstopayforqualityattributesoffreshbeefimplicationsontheretailmarketing
AT rodriguezricardo willingnesstopayforqualityattributesoffreshbeefimplicationsontheretailmarketing
AT erreadamian willingnesstopayforqualityattributesoffreshbeefimplicationsontheretailmarketing
bdutipo_str Repositorios
_version_ 1764820521841590274

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