Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry

This article studies the preference structure of frozen fried potatoes consumers in Mar del Plata, Argentina, and the effect of changes in market structure and the addition of a new product on prices, market shares, and welfare. Heterogeneity in consumer preferences is found, driven by demographic c...

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Autor principal: González, Julia
Formato: Documento de conferencia publishedVersion
Lenguaje:Español
Publicado: 2012
Materias:
Acceso en línea:http://nulan.mdp.edu.ar/1674/
http://nulan.mdp.edu.ar/1674/1/01375.pdf
Aporte de:
id I29-R1351674
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Español
orig_language_str_mv spa
topic Papa
Alimentos Congelados
Preferencias del Consumidor
Estructura del Mercado
spellingShingle Papa
Alimentos Congelados
Preferencias del Consumidor
Estructura del Mercado
González, Julia
Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry
description This article studies the preference structure of frozen fried potatoes consumers in Mar del Plata, Argentina, and the effect of changes in market structure and the addition of a new product on prices, market shares, and welfare. Heterogeneity in consumer preferences is found, driven by demographic characteristics. Consumer surplus would decrease with a merger between the two smaller firms of the market, and would increase if the market turned into a single-product firms industry. The results emphasize the importance of both agronomic issues and consumer preferences for the success of the introduction of a credence-attribute in a food industry.
format Documento de conferencia
Documento de conferencia
publishedVersion
author González, Julia
author_facet González, Julia
author_sort González, Julia
title Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry
title_short Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry
title_full Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry
title_fullStr Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry
title_full_unstemmed Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry
title_sort heterogeneous preferences, market structure and new goods in the argentinean frozen fried potato industry
publishDate 2012
url http://nulan.mdp.edu.ar/1674/
http://nulan.mdp.edu.ar/1674/1/01375.pdf
work_keys_str_mv AT gonzalezjulia heterogeneouspreferencesmarketstructureandnewgoodsintheargentineanfrozenfriedpotatoindustry
bdutipo_str Repositorios
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