Effects of digitalization on business models and sustainability of the fishing industry

Purpose: Describe the development of digital business models of fishing companies in the city of Mar del Plata and their relationship with the sustainability of production processes. Methodology: The research is based on a descriptive-correlational quantitative methodology, with the application of a...

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Autores principales: Zanfrillo, Alicia Inés, Morettini, Mariano
Formato: Parte de libro publishedVersion
Lenguaje:Español
Publicado: ISAG - European Business School 2024
Materias:
Acceso en línea:https://nulan.mdp.edu.ar/id/eprint/4126/
https://nulan.mdp.edu.ar/id/eprint/4126/1/zanfrillo-morettini-2024.pdf
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spelling I29-R135-41262024-07-05T14:05:55Z Effects of digitalization on business models and sustainability of the fishing industry Zanfrillo, Alicia Inés Morettini, Mariano Purpose: Describe the development of digital business models of fishing companies in the city of Mar del Plata and their relationship with the sustainability of production processes. Methodology: The research is based on a descriptive-correlational quantitative methodology, with the application of a multivariate analysis technique, cluster analysis, to identify groupings of companies based on secondary sources of information. Results: Mar del Plata fishing companies offer different asymmetries in the development of their business model through digital marketing channels, with few representations of current technological advances in the final stretch of the value chain. Research limitations: The limitation of the work lies in the lack of longitudinal data that prevents evaluating long-term changes in the integration of digitalization and sustainability. Originality: The study on business models and environmental commitment in the fishing industry in the southeast of the province of Buenos Aires reveals a predominant emphasis on commercial innovation, often to the detriment of comprehensive approaches. This approach decouples digitalization from sustainability, particularly among the sector's pioneers. ISAG - European Business School 2024 https://nulan.mdp.edu.ar/id/eprint/4126/ application/pdf spa https://nulan.mdp.edu.ar/id/eprint/4126/1/zanfrillo-morettini-2024.pdf In Pinto Borges, Ana <https://nulan.mdp.edu.ar/view/creators/Pinto_Borges=3AAna=3A=3A.html> y Vieira, Elvira <https://nulan.mdp.edu.ar/view/creators/Vieira=3AElvira=3A=3A.html> (Eds.), Proceedings of the International Conference of Applied Business and Management (ICABM2024) (pp. 395-401). Porto: ISAG - European Business School. ISBN 978-989-54164-9-3 Mar del Plata info:eu-repo/semantics/bookPart info:ar-repo/semantics/parte de libro info:eu-repo/semantics/publishedVersion Fil: Zanfrillo, Alicia Inés. Universidad Tecnológica Nacional. Facultad Regional Mar del Plata. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. Fil: Morettini, Mariano. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. Transformación Digital Empresas Pesqueras Cadena de Valor info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Español
orig_language_str_mv spa
topic Transformación Digital
Empresas Pesqueras
Cadena de Valor
spellingShingle Transformación Digital
Empresas Pesqueras
Cadena de Valor
Zanfrillo, Alicia Inés
Morettini, Mariano
Effects of digitalization on business models and sustainability of the fishing industry
topic_facet Transformación Digital
Empresas Pesqueras
Cadena de Valor
description Purpose: Describe the development of digital business models of fishing companies in the city of Mar del Plata and their relationship with the sustainability of production processes. Methodology: The research is based on a descriptive-correlational quantitative methodology, with the application of a multivariate analysis technique, cluster analysis, to identify groupings of companies based on secondary sources of information. Results: Mar del Plata fishing companies offer different asymmetries in the development of their business model through digital marketing channels, with few representations of current technological advances in the final stretch of the value chain. Research limitations: The limitation of the work lies in the lack of longitudinal data that prevents evaluating long-term changes in the integration of digitalization and sustainability. Originality: The study on business models and environmental commitment in the fishing industry in the southeast of the province of Buenos Aires reveals a predominant emphasis on commercial innovation, often to the detriment of comprehensive approaches. This approach decouples digitalization from sustainability, particularly among the sector's pioneers.
format Parte de libro
Parte de libro
publishedVersion
author Zanfrillo, Alicia Inés
Morettini, Mariano
author_facet Zanfrillo, Alicia Inés
Morettini, Mariano
author_sort Zanfrillo, Alicia Inés
title Effects of digitalization on business models and sustainability of the fishing industry
title_short Effects of digitalization on business models and sustainability of the fishing industry
title_full Effects of digitalization on business models and sustainability of the fishing industry
title_fullStr Effects of digitalization on business models and sustainability of the fishing industry
title_full_unstemmed Effects of digitalization on business models and sustainability of the fishing industry
title_sort effects of digitalization on business models and sustainability of the fishing industry
publisher ISAG - European Business School
publishDate 2024
url https://nulan.mdp.edu.ar/id/eprint/4126/
https://nulan.mdp.edu.ar/id/eprint/4126/1/zanfrillo-morettini-2024.pdf
work_keys_str_mv AT zanfrilloaliciaines effectsofdigitalizationonbusinessmodelsandsustainabilityofthefishingindustry
AT morettinimariano effectsofdigitalizationonbusinessmodelsandsustainabilityofthefishingindustry
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