Effects of digitalization on business models and sustainability of the fishing industry
Purpose: Describe the development of digital business models of fishing companies in the city of Mar del Plata and their relationship with the sustainability of production processes. Methodology: The research is based on a descriptive-correlational quantitative methodology, with the application of a...
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ISAG - European Business School
2024
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Acceso en línea: | https://nulan.mdp.edu.ar/id/eprint/4126/ https://nulan.mdp.edu.ar/id/eprint/4126/1/zanfrillo-morettini-2024.pdf |
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I29-R135-41262024-07-05T14:05:55Z Effects of digitalization on business models and sustainability of the fishing industry Zanfrillo, Alicia Inés Morettini, Mariano Purpose: Describe the development of digital business models of fishing companies in the city of Mar del Plata and their relationship with the sustainability of production processes. Methodology: The research is based on a descriptive-correlational quantitative methodology, with the application of a multivariate analysis technique, cluster analysis, to identify groupings of companies based on secondary sources of information. Results: Mar del Plata fishing companies offer different asymmetries in the development of their business model through digital marketing channels, with few representations of current technological advances in the final stretch of the value chain. Research limitations: The limitation of the work lies in the lack of longitudinal data that prevents evaluating long-term changes in the integration of digitalization and sustainability. Originality: The study on business models and environmental commitment in the fishing industry in the southeast of the province of Buenos Aires reveals a predominant emphasis on commercial innovation, often to the detriment of comprehensive approaches. This approach decouples digitalization from sustainability, particularly among the sector's pioneers. ISAG - European Business School 2024 https://nulan.mdp.edu.ar/id/eprint/4126/ application/pdf spa https://nulan.mdp.edu.ar/id/eprint/4126/1/zanfrillo-morettini-2024.pdf In Pinto Borges, Ana <https://nulan.mdp.edu.ar/view/creators/Pinto_Borges=3AAna=3A=3A.html> y Vieira, Elvira <https://nulan.mdp.edu.ar/view/creators/Vieira=3AElvira=3A=3A.html> (Eds.), Proceedings of the International Conference of Applied Business and Management (ICABM2024) (pp. 395-401). Porto: ISAG - European Business School. ISBN 978-989-54164-9-3 Mar del Plata info:eu-repo/semantics/bookPart info:ar-repo/semantics/parte de libro info:eu-repo/semantics/publishedVersion Fil: Zanfrillo, Alicia Inés. Universidad Tecnológica Nacional. Facultad Regional Mar del Plata. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. Fil: Morettini, Mariano. Universidad Nacional de Mar del Plata. Facultad de Ciencias Económicas y Sociales; Argentina. Transformación Digital Empresas Pesqueras Cadena de Valor info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es |
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Universidad Nacional de Mar del Plata (UNMdP) |
institution_str |
I-29 |
repository_str |
R-135 |
collection |
Nulan - Fac.Cs.Económicas (UNMdP) |
language |
Español |
orig_language_str_mv |
spa |
topic |
Transformación Digital Empresas Pesqueras Cadena de Valor |
spellingShingle |
Transformación Digital Empresas Pesqueras Cadena de Valor Zanfrillo, Alicia Inés Morettini, Mariano Effects of digitalization on business models and sustainability of the fishing industry |
topic_facet |
Transformación Digital Empresas Pesqueras Cadena de Valor |
description |
Purpose: Describe the development of digital business models of fishing companies in the city of Mar del Plata and their relationship with the sustainability of production processes. Methodology: The research is based on a descriptive-correlational quantitative methodology, with the application of a multivariate analysis technique, cluster analysis, to identify groupings of companies based on secondary sources of information. Results: Mar del Plata fishing companies offer different asymmetries in the development of their business model through digital marketing channels, with few representations of current technological advances in the final stretch of the value chain. Research limitations: The limitation of the work lies in the lack of longitudinal data that prevents evaluating long-term changes in the integration of digitalization and sustainability. Originality: The study on business models and environmental commitment in the fishing industry in the southeast of the province of Buenos Aires reveals a predominant emphasis on commercial innovation, often to the detriment of comprehensive approaches. This approach decouples digitalization from sustainability, particularly among the sector's pioneers. |
format |
Parte de libro Parte de libro publishedVersion |
author |
Zanfrillo, Alicia Inés Morettini, Mariano |
author_facet |
Zanfrillo, Alicia Inés Morettini, Mariano |
author_sort |
Zanfrillo, Alicia Inés |
title |
Effects of digitalization on business models and sustainability of the fishing industry |
title_short |
Effects of digitalization on business models and sustainability of the fishing industry |
title_full |
Effects of digitalization on business models and sustainability of the fishing industry |
title_fullStr |
Effects of digitalization on business models and sustainability of the fishing industry |
title_full_unstemmed |
Effects of digitalization on business models and sustainability of the fishing industry |
title_sort |
effects of digitalization on business models and sustainability of the fishing industry |
publisher |
ISAG - European Business School |
publishDate |
2024 |
url |
https://nulan.mdp.edu.ar/id/eprint/4126/ https://nulan.mdp.edu.ar/id/eprint/4126/1/zanfrillo-morettini-2024.pdf |
work_keys_str_mv |
AT zanfrilloaliciaines effectsofdigitalizationonbusinessmodelsandsustainabilityofthefishingindustry AT morettinimariano effectsofdigitalizationonbusinessmodelsandsustainabilityofthefishingindustry |
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1807948320744669184 |