A ffective I dentifications : T elenovelas and audience interpretation

This article summarizes reflections on the interactions of audiences with telenovelas, seeking to understand both the power of media —particularly in terms of promoting consumption— as well as the complex negotiation of meanings that takes place throughout reception. Through ethnographic research th...

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Detalles Bibliográficos
Autor principal: Buarque de Almeida, Heloisa; Universidade de São Paulo
Formato: publishedVersion Artículo
Lenguaje:Portugués
Portugués
Publicado: Instituto de Ciencias Antropológicas 2016
Materias:
Telenovelas
Gender
Consumption
Sentimental Education
Media
Gênero
Consumo
Educação dos sentimentos
Mídia
Acceso en línea:http://revistascientificas.filo.uba.ar/index.php/runa/article/view/641
http://repositorio.filo.uba.ar/handle/filodigital/2193
Aporte de:
FILO Digital - Repositorio de la Facultad de Filosofía y Letras (UBA) de Universidad de Buenos Aires
id I28-R156filodigital-2193
record_format dspace
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-156
collection FILO Digital - Repositorio de la Facultad de Filosofía y Letras (UBA)
language Portugués
Portugués
topic Telenovelas
Gender
Consumption
Sentimental Education
Media
Telenovelas
Gênero
Consumo
Educação dos sentimentos
Mídia
Telenovelas
Gender
Consumption
Sentimental Education
Media
Telenovelas
Gênero
Consumo
Educação dos sentimentos
Mídia
spellingShingle Telenovelas
Gender
Consumption
Sentimental Education
Media
Telenovelas
Gênero
Consumo
Educação dos sentimentos
Mídia
Telenovelas
Gender
Consumption
Sentimental Education
Media
Telenovelas
Gênero
Consumo
Educação dos sentimentos
Mídia
Buarque de Almeida, Heloisa; Universidade de São Paulo
A ffective I dentifications : T elenovelas and audience interpretation
topic_facet Telenovelas
Gender
Consumption
Sentimental Education
Media
Telenovelas
Gênero
Consumo
Educação dos sentimentos
Mídia
Telenovelas
Gender
Consumption
Sentimental Education
Media
Telenovelas
Gênero
Consumo
Educação dos sentimentos
Mídia
description This article summarizes reflections on the interactions of audiences with telenovelas, seeking to understand both the power of media —particularly in terms of promoting consumption— as well as the complex negotiation of meanings that takes place throughout reception. Through ethnographic research that considered the telenovela “The Cattle King” (O rei do gado, aired by Globo network in 1996-97) as a starting point, I studied the everyday lives of people from middle and lower classes in a mid-sized city in the state of Minas Gerais, Brazil.I analyze issues of gender and the promotion of consumption considering a process of affective identificationthat takes place in this everyday relationship with narratives.
format publishedVersion
Artículo
Artículo
author Buarque de Almeida, Heloisa; Universidade de São Paulo
author_facet Buarque de Almeida, Heloisa; Universidade de São Paulo
author_sort Buarque de Almeida, Heloisa; Universidade de São Paulo
title A ffective I dentifications : T elenovelas and audience interpretation
title_short A ffective I dentifications : T elenovelas and audience interpretation
title_full A ffective I dentifications : T elenovelas and audience interpretation
title_fullStr A ffective I dentifications : T elenovelas and audience interpretation
title_full_unstemmed A ffective I dentifications : T elenovelas and audience interpretation
title_sort ffective i dentifications : t elenovelas and audience interpretation
publisher Instituto de Ciencias Antropológicas
publishDate 2016
url http://revistascientificas.filo.uba.ar/index.php/runa/article/view/641
http://repositorio.filo.uba.ar/handle/filodigital/2193
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bdutipo_str Repositorios
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