6984
Within the context of an expressive display typeface classification scheme, the handmade letterform can be considered an alternative of visual communication to constitute identity within the field of typography.\nThe gesture as a unique and unrepeatable graphic manifestation -even strengthened by th...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Tesis de maestría acceptedVersion |
| Lenguaje: | Español |
| Publicado: |
Facultad de Arquitectura, Diseño y Urbanismo
2022
|
| Materias: | |
| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_6984 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_6984.dir/6984.PDF |
| Aporte de: |
| id |
I28-R145-HWA_6984 |
|---|---|
| record_format |
dspace |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-145 |
| collection |
Repositorio Digital de la Universidad de Buenos Aires (UBA) |
| language |
Español |
| orig_language_str_mv |
spa |
| topic |
Tipografía Display Expresiva Identidad Singular Sistema Ruptura Typography Display Expressive Identity Singular System Rupture Investigación Diseño gráfico Teoría Técnicas Comunicación visual Identificación visual |
| spellingShingle |
Tipografía Display Expresiva Identidad Singular Sistema Ruptura Typography Display Expressive Identity Singular System Rupture Investigación Diseño gráfico Teoría Técnicas Comunicación visual Identificación visual Mazzitelli, María Carla 6984 |
| topic_facet |
Tipografía Display Expresiva Identidad Singular Sistema Ruptura Typography Display Expressive Identity Singular System Rupture Investigación Diseño gráfico Teoría Técnicas Comunicación visual Identificación visual |
| description |
Within the context of an expressive display typeface classification scheme, the handmade letterform can be considered an alternative of visual communication to constitute identity within the field of typography.\nThe gesture as a unique and unrepeatable graphic manifestation -even strengthened by the reactionary impulse of certain historical contexts- offers a particular intention to resolve signs. The uniqueness of the handmade letterform can be perceived from the imprint granted by the artist along with the techniques used. These conditions allow the designer to take distance from the standardized universe of the digital era and recognize himself as the author of his own work.\nThe study of the Découpe typographic program is based on the development of three expressive display fonts that involve a series of strategic communication pieces designed for the institutional identity of the Graphic Design Festival Paris -an international meeting based in France that disseminates graphic design in all their forms. This study will seek to investigate the subjective conception applied to typeface design and how the particular features of the expressive handmade sign can be sustained, in the face of the systematization proposed by typeface design and the concept of the program that operates in the approach of visual identities.\nTaking this central idea as point of departure, considerations will be approached from a semiological and historical perspective: the multiple senses of the visual message, the voices that inhabit it, the rupture of the universal in pursuit of the deconstructive development of singular identities -or their inclusion, as it is the case of the Qom or Toba community. Creative role models whose ideas and graphic explorations have influenced the design of Découpe, as well as the subsequent visual applications and uses of the program, will also be cited.\nThe research will be nurtured by a plurality of disciplinary contributions with the aim of exploring, putting in crisis and also in value, the scope of the new typographic project and its consequent visual identity development. |
| author2 |
Salomone, Pablo |
| author_facet |
Salomone, Pablo Mazzitelli, María Carla |
| format |
Tesis de maestría Tesis de maestría acceptedVersion |
| author |
Mazzitelli, María Carla |
| author_sort |
Mazzitelli, María Carla |
| title |
6984 |
| title_short |
6984 |
| title_full |
6984 |
| title_fullStr |
6984 |
| title_full_unstemmed |
6984 |
| title_sort |
6984 |
| publisher |
Facultad de Arquitectura, Diseño y Urbanismo |
| publishDate |
2022 |
| url |
http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_6984 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_6984.dir/6984.PDF |
| work_keys_str_mv |
AT mazzitellimariacarla 6984 AT mazzitellimariacarla laletragestualsistematizadaconsideracionessobreunprogramatipograficoderotulacionexpresivoparalaidentidaddelgraphicdesignfestivalparisfrancia |
| _version_ |
1809320077305053184 |
| spelling |
I28-R145-HWA_69842024-08-23 6984 Within the context of an expressive display typeface classification scheme, the handmade letterform can be considered an alternative of visual communication to constitute identity within the field of typography.\nThe gesture as a unique and unrepeatable graphic manifestation -even strengthened by the reactionary impulse of certain historical contexts- offers a particular intention to resolve signs. The uniqueness of the handmade letterform can be perceived from the imprint granted by the artist along with the techniques used. These conditions allow the designer to take distance from the standardized universe of the digital era and recognize himself as the author of his own work.\nThe study of the Découpe typographic program is based on the development of three expressive display fonts that involve a series of strategic communication pieces designed for the institutional identity of the Graphic Design Festival Paris -an international meeting based in France that disseminates graphic design in all their forms. This study will seek to investigate the subjective conception applied to typeface design and how the particular features of the expressive handmade sign can be sustained, in the face of the systematization proposed by typeface design and the concept of the program that operates in the approach of visual identities.\nTaking this central idea as point of departure, considerations will be approached from a semiological and historical perspective: the multiple senses of the visual message, the voices that inhabit it, the rupture of the universal in pursuit of the deconstructive development of singular identities -or their inclusion, as it is the case of the Qom or Toba community. Creative role models whose ideas and graphic explorations have influenced the design of Découpe, as well as the subsequent visual applications and uses of the program, will also be cited.\nThe research will be nurtured by a plurality of disciplinary contributions with the aim of exploring, putting in crisis and also in value, the scope of the new typographic project and its consequent visual identity development. Fil: Mazzitelli, María Carla. Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo. Buenos Aires, Argentina Facultad de Arquitectura, Diseño y Urbanismo Salomone, Pablo Mazzitelli, María Carla 2022-05-10 En el marco de un esquema de clasificación display o de rotulación expresivo, la letra hecha a mano puede considerarse una alternativa de comunicación visual para constituir identidad dentro del campo de la tipografía.\nLa gestualidad en tanto manifestación gráfica única e irrepetible -incluso fortalecida desde el impulso reaccionario de determinados contextos históricos-, propone una particular intención de resolución de signos. La singularidad de la letra hecha a mano puede pensarse desde la impronta que le otorgue el artista junto con las técnicas utilizadas; condiciones que permiten al diseñador tomar distancia para recortarse del universo estandarizado de la era digital, reconociéndose como autor de su propia obra. \nEl estudio del programa tipográfico Découpe, basado en el desarrollo de tres variables de rotulación expresivas que intervienen una serie de piezas comunicacionales estratégicas pensadas para la identidad institucional del Graphic Design Festival Paris -un encuentro internacional con sede en Francia que difunde al diseño gráfico en todas sus formas-, buscará indagar sobre la concepción subjetiva aplicada al diseño tipográfico y a cómo pueden sostenerse los rasgos particulares del signo expresivo hecho a mano, frente a la sistematización que propone el diseño de fuentes y al concepto de programa que opera en el abordaje de las identidades visuales. \nA partir de esta idea central se acercarán consideraciones desde una perspectiva semiológica e histórica: los múltiples sentidos del mensaje visual, las voces que lo habitan, la ruptura de lo universal en pos del desarrollo deconstructivo de identidades singulares -o de su inclusión, como es el caso de la comunidad qom o toba-. También se citarán referentes visuales cuyas ideas y exploraciones gráficas han influido en el diseño de Découpe así como también, en las posteriores aplicaciones y usos del programa. \nEl planteo de la investigación será atravesado por una pluralidad de aportes disciplinares para explorar, poner en crisis y también poner en valor, los alcances del nuevo proyecto tipográfico y su consecuente desarrollo visual identitario. application/pdf Ledesma, María del Valle Gorricho, Martín Silberleib, Natalia Tipografía Display Expresiva Identidad Singular Sistema Ruptura Typography Display Expressive Identity Singular System Rupture spa Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/2.5/ar/ Investigación Diseño gráfico Teoría Técnicas Comunicación visual Identificación visual La letra gestual sistematizada : consideraciones sobre un programa tipográfico de rotulación expresivo, para la identidad del Graphic Design Festival Paris, Francia info:eu-repo/semantics/masterThesis info:ar-repo/semantics/tesis de maestría info:eu-repo/semantics/acceptedVersion http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_6984 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_6984.dir/6984.PDF |