Praise of love and violence: an approach to the affective rhetoric of Cambiemos

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In this article, we propose to address some of the central aspects of the political-affective rhetoric that characterized the discursive configuration of Cambiemos (2015-2019).  For this, we will take two specific scenes: the praise of the police officer Luis Chocobar in early 2018; and the exhibiti...

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Autores principales: Barros, Mercedes, Quintana, María Marta
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin 2020
Materias:
Discourse
Affections
Alianza Cambiemos
Performativity
Rhetoric.
Discurso
Afectos
Cambiemos
Performatividad
Retórica
Acceso en línea:https://revele.uncoma.edu.ar/index.php/Sociales/article/view/2612
Aporte de:
Repositorio de Revistas Electrónicas REVELE (UNComahue) de Universidad Nacional del Comahue
id I22-R128-article-2612
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spelling I22-R128-article-26122024-04-09T12:07:38Z Praise of love and violence: an approach to the affective rhetoric of Cambiemos Elogios del amor y la violencia. Una aproximación a la retórica afectiva de Cambiemos Barros, Mercedes Quintana, María Marta Discourse Affections Alianza Cambiemos Performativity Rhetoric. Discurso Afectos Cambiemos Performatividad Retórica In this article, we propose to address some of the central aspects of the political-affective rhetoric that characterized the discursive configuration of Cambiemos (2015-2019).  For this, we will take two specific scenes: the praise of the police officer Luis Chocobar in early 2018; and the exhibition, earlier this year, of a gigantography of Romeo and Juliet as a tribute to ‘Valentine’s Day’. In the first case, it is about the agent that killed Juan Pablo Kukoc and  gave rise to the 'Chocobar doctrine'; a doctrine which enabled the easy trigger and prompted police violence; while, in the second case, it is the symbol of romantic love –heterosexual- that the government used as part of its celebration of ‘love’. As we will show in the paper, both scenes are significant to understand the affective ambivalence manifested by the macrista narrative: love and hate as two sides of the same political practice and rhetoric that operated through a logic of segregation and exclusion. Therefore, from the framework of Sara Ahmed's theory of affections, and from the discursive analysis of these two episodes, the objective of our paper is to understand the affective economy that sustained and configured the contours of this political discourse. En este artículo nos proponemos abordar algunos aspectos de la retórica político-afectiva que caracterizó la configuración discursiva de Cambiemos (2015-2019). Para ello retomamos dos escenas específicas: el elogio al policía Luis Chocobar a comienzos de 2018; y la exhibición, a principios de 2019, de una gigantografía de Romeo y Julieta como homenaje al ‘día de los enamorados’. En el primer caso, se trata del agente que dio lugar a la ‘doctrina Chocobar’, promotora del gatillo fácil; mientras que, en el segundo caso, se trata del símbolo del amor romántico –heterosexual- que el gobierno utilizó como parte de su propia celebración del ‘amor’. Como mostraremos en el escrito, ambas escenas resultan significativas para comprender la ambivalencia afectiva manifestada por la narrativa macrista: amor y odio como dos caras de una misma práctica y retórica política, operada a través de una lógica de segregación y exclusión. Por consiguiente, desde el marco de la teoría de los afectos de Sara Ahmed, y a partir del análisis discursivo de estos dos episodios, nuestro objetivo es comprender la economía afectiva que sostuvo y configuró los contornos de dicho discurso político. Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin 2020-04-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revele.uncoma.edu.ar/index.php/Sociales/article/view/2612 Revista Pilquen. Sección Ciencias Sociales; Vol. 23 Núm. 1 (2020): Revista Pilquen. Sección Ciencias Sociales; 80-92 1851-3123 1666-0579 spa https://revele.uncoma.edu.ar/index.php/Sociales/article/view/2612/59393 Derechos de autor 1998 Revista Pilquen. Sección Ciencias Sociales
institution Universidad Nacional del Comahue
institution_str I-22
repository_str R-128
container_title_str Repositorio de Revistas Electrónicas REVELE (UNComahue)
language Español
format Artículo revista
topic Discourse
Affections
Alianza Cambiemos
Performativity
Rhetoric.
Discurso
Afectos
Cambiemos
Performatividad
Retórica
spellingShingle Discourse
Affections
Alianza Cambiemos
Performativity
Rhetoric.
Discurso
Afectos
Cambiemos
Performatividad
Retórica
Barros, Mercedes
Quintana, María Marta
Praise of love and violence: an approach to the affective rhetoric of Cambiemos
topic_facet Discourse
Affections
Alianza Cambiemos
Performativity
Rhetoric.
Discurso
Afectos
Cambiemos
Performatividad
Retórica
author Barros, Mercedes
Quintana, María Marta
author_facet Barros, Mercedes
Quintana, María Marta
author_sort Barros, Mercedes
title Praise of love and violence: an approach to the affective rhetoric of Cambiemos
title_short Praise of love and violence: an approach to the affective rhetoric of Cambiemos
title_full Praise of love and violence: an approach to the affective rhetoric of Cambiemos
title_fullStr Praise of love and violence: an approach to the affective rhetoric of Cambiemos
title_full_unstemmed Praise of love and violence: an approach to the affective rhetoric of Cambiemos
title_sort praise of love and violence: an approach to the affective rhetoric of cambiemos
description In this article, we propose to address some of the central aspects of the political-affective rhetoric that characterized the discursive configuration of Cambiemos (2015-2019).  For this, we will take two specific scenes: the praise of the police officer Luis Chocobar in early 2018; and the exhibition, earlier this year, of a gigantography of Romeo and Juliet as a tribute to ‘Valentine’s Day’. In the first case, it is about the agent that killed Juan Pablo Kukoc and  gave rise to the 'Chocobar doctrine'; a doctrine which enabled the easy trigger and prompted police violence; while, in the second case, it is the symbol of romantic love –heterosexual- that the government used as part of its celebration of ‘love’. As we will show in the paper, both scenes are significant to understand the affective ambivalence manifested by the macrista narrative: love and hate as two sides of the same political practice and rhetoric that operated through a logic of segregation and exclusion. Therefore, from the framework of Sara Ahmed's theory of affections, and from the discursive analysis of these two episodes, the objective of our paper is to understand the affective economy that sustained and configured the contours of this political discourse.
publisher Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin
publishDate 2020
url https://revele.uncoma.edu.ar/index.php/Sociales/article/view/2612
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first_indexed 2022-07-01T00:29:25Z
last_indexed 2024-08-12T23:06:22Z
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