Tweeting for Agenda: Twitter as Press Release in Governmental Communication

Governmental communication has incorporated Twitter, the microblogging social media, as part of its strategy. As an open platform, it is used as a public and interacting space among civil servants and citizens. But its posts also function as press releases for official announcements seeking for medi...

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Detalles Bibliográficos
Autores principales: Amado, Adriana; Universidad Nacional de La Matanza (UNLAM), Tarullo, Raquel; Universidad Nacional del Noroeste de la Provincia de Buenos Aires (UNNOBA)
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2015
Materias:
Governmental communication; press; sources; newspapers; Twitter
Comunicación gubernamental; prensa; fuentes; diarios; Twitter
Acceso en línea:http://www.revistas.unam.mx/index.php/rmop/article/view/50211
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article50211oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article50211oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic Governmental communication; press; sources; newspapers; Twitter
Comunicación gubernamental; prensa; fuentes; diarios; Twitter
spellingShingle Governmental communication; press; sources; newspapers; Twitter
Comunicación gubernamental; prensa; fuentes; diarios; Twitter
Amado, Adriana; Universidad Nacional de La Matanza (UNLAM)
Tarullo, Raquel; Universidad Nacional del Noroeste de la Provincia de Buenos Aires (UNNOBA)
Tweeting for Agenda: Twitter as Press Release in Governmental Communication
topic_facet Governmental communication; press; sources; newspapers; Twitter
Comunicación gubernamental; prensa; fuentes; diarios; Twitter
description Governmental communication has incorporated Twitter, the microblogging social media, as part of its strategy. As an open platform, it is used as a public and interacting space among civil servants and citizens. But its posts also function as press releases for official announcements seeking for media coverage. The same posts are available at the same time for citizens and journalists, who used to be addressed separately as particular stakeholders in public relations strategy. This innovation interrogate about the efficiency of Twitter posts to reach each one of these publics. This article looks for analyzing the use of Twitter as government press release and its impact on two stakeholders: the platform followers and their posts interactions; and the journalists and the agenda building process. With the aims of inquiring into different aspects of this problem and proposing a methodological approach for its research, the Twitter account of the president of Argentina, Cristina Fernández, will be analyzed as a case study.
author Amado, Adriana; Universidad Nacional de La Matanza (UNLAM)
Tarullo, Raquel; Universidad Nacional del Noroeste de la Provincia de Buenos Aires (UNNOBA)
author_facet Amado, Adriana; Universidad Nacional de La Matanza (UNLAM)
Tarullo, Raquel; Universidad Nacional del Noroeste de la Provincia de Buenos Aires (UNNOBA)
author_sort Amado, Adriana; Universidad Nacional de La Matanza (UNLAM)
title Tweeting for Agenda: Twitter as Press Release in Governmental Communication
title_short Tweeting for Agenda: Twitter as Press Release in Governmental Communication
title_full Tweeting for Agenda: Twitter as Press Release in Governmental Communication
title_fullStr Tweeting for Agenda: Twitter as Press Release in Governmental Communication
title_full_unstemmed Tweeting for Agenda: Twitter as Press Release in Governmental Communication
title_sort tweeting for agenda: twitter as press release in governmental communication
publisher Facultad de Ciencias Políticas y Sociales
publishDate 2015
url http://www.revistas.unam.mx/index.php/rmop/article/view/50211
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article50211oai
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