Significance and effect of media communication in the presidential campaign of 2012

Mostrar todas las versiones(2)

Today in Mexico three models of electoral communication converge with a major impact on the 2012 presidential campaign. It made sense of their contribution to the process as the end result of the election. The media model focused on emotional citizen perceptions, but did not contribute to public de...

Descripción completa

Detalles Bibliográficos
Autores principales:	Meyer, José Antonio; Benemérita Universidad Autónoma de Puebla., Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla, Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla, Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla
Lenguaje:	Español
Publicado:	Facultad de Ciencias Políticas y Sociales 2013
Materias:	election; spots; pools; debates y social networks elecciones; publicidad política; encuestas; debates y redes sociales
Acceso en línea:	http://www.revistas.unam.mx/index.php/rmop/article/view/42064 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article42064oai
Aporte de:	Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales

id	I16-R122-article42064oai
record_format	dspace
institution	Consejo Latinoamericano de Ciencias Sociales
institution_str	I-16
repository_str	R-122
collection	Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language	Español
topic	election; spots; pools; debates y social networks elecciones; publicidad política; encuestas; debates y redes sociales
spellingShingle	election; spots; pools; debates y social networks elecciones; publicidad política; encuestas; debates y redes sociales Meyer, José Antonio; Benemérita Universidad Autónoma de Puebla. Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla Significance and effect of media communication in the presidential campaign of 2012
topic_facet	election; spots; pools; debates y social networks elecciones; publicidad política; encuestas; debates y redes sociales
description	Today in Mexico three models of electoral communication converge with a major impact on the 2012 presidential campaign. It made sense of their contribution to the process as the end result of the election. The media model focused on emotional citizen perceptions, but did not contribute to public deliberation and debate among the candidates. The interactive incorporated the use of social networks as new components of the process, but had a relative significance and impact for the political conditions and media influence. The land social mobilization showed the capacity of the candidates, although sponsored forms of conditioning of the vote by the traditional mediating actors, In this way, the symbolic value generated intense media campaign and the combination of emotional perceptions that, based on the terms of context and conditioning of policy interventions, determined the dynamics and the outcome of the election.
author	Meyer, José Antonio; Benemérita Universidad Autónoma de Puebla. Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla
author_facet	Meyer, José Antonio; Benemérita Universidad Autónoma de Puebla. Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla
author_sort	Meyer, José Antonio; Benemérita Universidad Autónoma de Puebla.
title	Significance and effect of media communication in the presidential campaign of 2012
title_short	Significance and effect of media communication in the presidential campaign of 2012
title_full	Significance and effect of media communication in the presidential campaign of 2012
title_fullStr	Significance and effect of media communication in the presidential campaign of 2012
title_full_unstemmed	Significance and effect of media communication in the presidential campaign of 2012
title_sort	significance and effect of media communication in the presidential campaign of 2012
publisher	Facultad de Ciencias Políticas y Sociales
publishDate	2013
url	http://www.revistas.unam.mx/index.php/rmop/article/view/42064 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article42064oai
work_keys_str_mv	AT meyerjoseantoniobenemeritauniversidadautonomadepuebla significanceandeffectofmediacommunicationinthepresidentialcampaignof2012 AT rioscallejacarlairenebenemeritauniversidadautonomadepuebla significanceandeffectofmediacommunicationinthepresidentialcampaignof2012 AT sancheznuevoluciaalejandrabenemeritauniversidadautonomadepuebla significanceandeffectofmediacommunicationinthepresidentialcampaignof2012 AT banuelosramirezreynamadaibenemeritauniversidadautonomadepuebla significanceandeffectofmediacommunicationinthepresidentialcampaignof2012 AT meyerjoseantoniobenemeritauniversidadautonomadepuebla significacionyefectodelacomunicacionmediaticaenlacampanapresidencialde2012 AT rioscallejacarlairenebenemeritauniversidadautonomadepuebla significacionyefectodelacomunicacionmediaticaenlacampanapresidencialde2012 AT sancheznuevoluciaalejandrabenemeritauniversidadautonomadepuebla significacionyefectodelacomunicacionmediaticaenlacampanapresidencialde2012 AT banuelosramirezreynamadaibenemeritauniversidadautonomadepuebla significacionyefectodelacomunicacionmediaticaenlacampanapresidencialde2012
bdutipo_str	Repositorios
_version_	1764820437089386501

Significance and effect of media communication in the presidential campaign of 2012

Ejemplares similares