The Choice of Brazil, 2010: Public Opinion and Communication

In 2010, Dilma Rousseff, cadidate of the Workers Party (PT), was the winner of presidential elections. President Lula’s popularity and mass media were two of the most important factor that determined the electoral result. This article analyzes the reasons that Brazilian citizens had to vote, taking...

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Detalles Bibliográficos
Autor principal: Kuschick Ramos, Murilo; Universidad Autónoma Metropolitana (UAM), México
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2013
Materias:
political communication; public opinion; spots; polls; political campaigns: presidential elections; 2010; Brazil
comunicación política; opinión pública; spots; encuestas; campañas políticas; elecciones presidenciales; 2010; Brasil
Acceso en línea:http://www.revistas.unam.mx/index.php/rmop/article/view/41719
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41719oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article41719oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic political communication; public opinion; spots; polls; political campaigns: presidential elections; 2010; Brazil
comunicación política; opinión pública; spots; encuestas; campañas políticas; elecciones presidenciales; 2010; Brasil
spellingShingle political communication; public opinion; spots; polls; political campaigns: presidential elections; 2010; Brazil
comunicación política; opinión pública; spots; encuestas; campañas políticas; elecciones presidenciales; 2010; Brasil
Kuschick Ramos, Murilo; Universidad Autónoma Metropolitana (UAM), México
The Choice of Brazil, 2010: Public Opinion and Communication
topic_facet political communication; public opinion; spots; polls; political campaigns: presidential elections; 2010; Brazil
comunicación política; opinión pública; spots; encuestas; campañas políticas; elecciones presidenciales; 2010; Brasil
description In 2010, Dilma Rousseff, cadidate of the Workers Party (PT), was the winner of presidential elections. President Lula’s popularity and mass media were two of the most important factor that determined the electoral result. This article analyzes the reasons that Brazilian citizens had to vote, taking as reference public opinion’s concept developed by Giovanni Sartori.The author affirms that electoral decisions are not only explained by the influence of images and vain promises of candidates; proving that things such as identity, social and cultural characteristics of electoral segments acquired a big importance in the Brazilian electoral process. The purpose of this article is to set how 2010 presidential elections in Brazil is articulated to a group of communicative forms and schemes that pretend to establish how PT’s candidate is a Lula’s continuity and how Serra, his opponent even when he doesn’t try to deny PT government, sets out to do a better one.
author Kuschick Ramos, Murilo; Universidad Autónoma Metropolitana (UAM), México
author_facet Kuschick Ramos, Murilo; Universidad Autónoma Metropolitana (UAM), México
author_sort Kuschick Ramos, Murilo; Universidad Autónoma Metropolitana (UAM), México
title The Choice of Brazil, 2010: Public Opinion and Communication
title_short The Choice of Brazil, 2010: Public Opinion and Communication
title_full The Choice of Brazil, 2010: Public Opinion and Communication
title_fullStr The Choice of Brazil, 2010: Public Opinion and Communication
title_full_unstemmed The Choice of Brazil, 2010: Public Opinion and Communication
title_sort choice of brazil, 2010: public opinion and communication
publisher Facultad de Ciencias Políticas y Sociales
publishDate 2013
url http://www.revistas.unam.mx/index.php/rmop/article/view/41719
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41719oai
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