Significance and effect of media communication in the presidential campaign of 2012

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Today in Mexico three models of electoral communication converge with a major impact on the 2012 presidential campaign. It made sense of their contribution to the process as the end resultof the election. The media model focused on emotional citizen perceptions, but did not contributeto public delib...

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Detalles Bibliográficos
Autores principales: Meyer Rodríguez, José Antonio; Benemérita Universidad Autónoma de Puebla, Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla, Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla, Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2013
Materias:
Election; spots; pools; debates; social networks
elecciones; publicidad política; encuestas; debates; redes sociales
Acceso en línea:http://www.revistas.unam.mx/index.php/rmop/article/view/41628
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41628oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article41628oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic Election; spots; pools; debates; social networks
elecciones; publicidad política; encuestas; debates; redes sociales
spellingShingle Election; spots; pools; debates; social networks
elecciones; publicidad política; encuestas; debates; redes sociales
Meyer Rodríguez, José Antonio; Benemérita Universidad Autónoma de Puebla
Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla
Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla
Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla
Significance and effect of media communication in the presidential campaign of 2012
topic_facet Election; spots; pools; debates; social networks
elecciones; publicidad política; encuestas; debates; redes sociales
description Today in Mexico three models of electoral communication converge with a major impact on the 2012 presidential campaign. It made sense of their contribution to the process as the end resultof the election. The media model focused on emotional citizen perceptions, but did not contributeto public deliberation and debate among the candidates. The interactive incorporated theuse of social networks as new components of the process, but had a relative significance and impact for the political conditions and media influence. The land social mobilization showed the capacity of the candidates, although sponsored forms of conditioning of the vote by the traditional mediating actors, In this way, the symbolic value generated intense media campaign and the combination of emotional perceptions that, based on the terms of context and conditioningof policy interventions, determined the dynamics and the outcome of the election.
author Meyer Rodríguez, José Antonio; Benemérita Universidad Autónoma de Puebla
Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla
Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla
Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla
author_facet Meyer Rodríguez, José Antonio; Benemérita Universidad Autónoma de Puebla
Ríos Calleja, Carla Irene; Benemérita Universidad Autónoma de Puebla
Sánchez Nuevo, Lucia Alejandra; Benemérita Universidad Autónoma de Puebla
Bañuelos Ramírez, Reyna Madai; Benemérita Universidad Autónoma de Puebla
author_sort Meyer Rodríguez, José Antonio; Benemérita Universidad Autónoma de Puebla
title Significance and effect of media communication in the presidential campaign of 2012
title_short Significance and effect of media communication in the presidential campaign of 2012
title_full Significance and effect of media communication in the presidential campaign of 2012
title_fullStr Significance and effect of media communication in the presidential campaign of 2012
title_full_unstemmed Significance and effect of media communication in the presidential campaign of 2012
title_sort significance and effect of media communication in the presidential campaign of 2012
publisher Facultad de Ciencias Políticas y Sociales
publishDate 2013
url http://www.revistas.unam.mx/index.php/rmop/article/view/41628
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41628oai
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