“Against who leads in the polls.” Discourse strategies in 2012 presidential debates

Presidential debates are civic rituals that allow a broad diffusion of candidate´s views, as well as learning and civic instruction. Nevertheless these events are held in a media and political environment that depicts political events with elements of conflict, negativity and personalization, that c...

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Detalles Bibliográficos
Autor principal: Echeverría Victoria, Martín; Centro de Investigación en Comunicación de la Universidad Anáhuac Mayab, Yucatán, México
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2013
Materias:
presidential debates; functional theory; 2012 mexican elections; strategies; content analysis; campaign issues
debates presidenciales; teoría funcional; elecciones 2012; estrategias; análisis de contenido; temas de campaña
Acceso en línea:http://www.revistas.unam.mx/index.php/rmop/article/view/41372
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41372oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article41372oai
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institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic presidential debates; functional theory; 2012 mexican elections; strategies; content analysis; campaign issues
debates presidenciales; teoría funcional; elecciones 2012; estrategias; análisis de contenido; temas de campaña
spellingShingle presidential debates; functional theory; 2012 mexican elections; strategies; content analysis; campaign issues
debates presidenciales; teoría funcional; elecciones 2012; estrategias; análisis de contenido; temas de campaña
Echeverría Victoria, Martín; Centro de Investigación en Comunicación de la Universidad Anáhuac Mayab, Yucatán, México
“Against who leads in the polls.” Discourse strategies in 2012 presidential debates
topic_facet presidential debates; functional theory; 2012 mexican elections; strategies; content analysis; campaign issues
debates presidenciales; teoría funcional; elecciones 2012; estrategias; análisis de contenido; temas de campaña
description Presidential debates are civic rituals that allow a broad diffusion of candidate´s views, as well as learning and civic instruction. Nevertheless these events are held in a media and political environment that depicts political events with elements of conflict, negativity and personalization, that could be present in debates as well. Using Benoit´s functional theory, that sees debates as strategic displays of cost and benefit stances, which are used to acclaim, attack and defend candidates, we analyzed 518 units of both presidential debates of the 2012 mexican campaign. We found a rather informative performance, based more on acclaims than attacks, and issues than image stances, in spite the incentives of the candidates to attack.
author Echeverría Victoria, Martín; Centro de Investigación en Comunicación de la Universidad Anáhuac Mayab, Yucatán, México
author_facet Echeverría Victoria, Martín; Centro de Investigación en Comunicación de la Universidad Anáhuac Mayab, Yucatán, México
author_sort Echeverría Victoria, Martín; Centro de Investigación en Comunicación de la Universidad Anáhuac Mayab, Yucatán, México
title “Against who leads in the polls.” Discourse strategies in 2012 presidential debates
title_short “Against who leads in the polls.” Discourse strategies in 2012 presidential debates
title_full “Against who leads in the polls.” Discourse strategies in 2012 presidential debates
title_fullStr “Against who leads in the polls.” Discourse strategies in 2012 presidential debates
title_full_unstemmed “Against who leads in the polls.” Discourse strategies in 2012 presidential debates
title_sort “against who leads in the polls.” discourse strategies in 2012 presidential debates
publisher Facultad de Ciencias Políticas y Sociales
publishDate 2013
url http://www.revistas.unam.mx/index.php/rmop/article/view/41372
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41372oai
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