Vorterix rock: towards the resignification of the radio business models in Argentina
The radio market in Argentina responds to global trends and has its own characteristics and actors too. Vorterix Rock is a multiplatform media emerged in 2012 that presents new answers to the structural conditions of argentine media system. In this article, the artistic and the commercial models are...
| Autores principales: | , |
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| Formato: | Artículo publishedVersion |
| Lenguaje: | Español |
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Universidad de Chile. Instituto de la Comunicación e Imagen
2015
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| Acceso en línea: | http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/35658 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article35658oai |
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| Sumario: | The radio market in Argentina responds to global trends and has its own characteristics and actors too. Vorterix Rock is a multiplatform media emerged in 2012 that presents new answers to the structural conditions of argentine media system. In this article, the artistic and the commercial models are both analyzed to classify Vorterix's business model in accordance with either the traditional strategies that come from radio as a cultural industry or those from digital media. In addition, questions about the future of this business model and radio as a communication media are presented. |
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