Vorterix rock: towards the resignification of the radio business models in Argentina

The radio market in Argentina responds to global trends and has its own characteristics and actors too. Vorterix Rock is a multiplatform media emerged in 2012 that presents new answers to the structural conditions of argentine media system. In this article, the artistic and the commercial models are...

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Detalles Bibliográficos
Autores principales: Universidad Nacional de Quilmes, Espada, Agustín Eduardo
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2015
Materias:
Modelo de negocios; radio; medios digitales; entorno general
Business model; radio; digital media; general environment
Acceso en línea:http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/35658
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article35658oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article35658oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic Modelo de negocios; radio; medios digitales; entorno general
Business model; radio; digital media; general environment
spellingShingle Modelo de negocios; radio; medios digitales; entorno general
Business model; radio; digital media; general environment
Universidad Nacional de Quilmes
Espada, Agustín Eduardo
Vorterix rock: towards the resignification of the radio business models in Argentina
topic_facet Modelo de negocios; radio; medios digitales; entorno general
Business model; radio; digital media; general environment
description The radio market in Argentina responds to global trends and has its own characteristics and actors too. Vorterix Rock is a multiplatform media emerged in 2012 that presents new answers to the structural conditions of argentine media system. In this article, the artistic and the commercial models are both analyzed to classify Vorterix's business model in accordance with either the traditional strategies that come from radio as a cultural industry or those from digital media. In addition, questions about the future of this business model and radio as a communication media are presented.    
format Artículo
publishedVersion
Artículo
publishedVersion
author Universidad Nacional de Quilmes
Espada, Agustín Eduardo
author_facet Universidad Nacional de Quilmes
Espada, Agustín Eduardo
author_sort Universidad Nacional de Quilmes
title Vorterix rock: towards the resignification of the radio business models in Argentina
title_short Vorterix rock: towards the resignification of the radio business models in Argentina
title_full Vorterix rock: towards the resignification of the radio business models in Argentina
title_fullStr Vorterix rock: towards the resignification of the radio business models in Argentina
title_full_unstemmed Vorterix rock: towards the resignification of the radio business models in Argentina
title_sort vorterix rock: towards the resignification of the radio business models in argentina
publisher Universidad de Chile. Instituto de la Comunicación e Imagen
publishDate 2015
url http://www.comunicacionymedios.uchile.cl/index.php/RCM/article/view/35658
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article35658oai
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AT universidadnacionaldequilmes vorterixrockhacialaresignificaciondelosmodelosdenegociosradialesenargentina
AT espadaagustineduardo vorterixrockhacialaresignificaciondelosmodelosdenegociosradialesenargentina
bdutipo_str Repositorios
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