O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais

In this article, I expose the sources that feed the imagery of Good Life in Latin America: the American counterculture of the '60s, the New Age and the Andean sumak kawsay cosmogony. I also analyze the definition of good life as wellness disseminated by media, which is compatible with commercia...

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Detalles Bibliográficos
Autores principales: CONICET Consejo Nacional de Investigaciones Científicas y Técnicas, Argentina., Papalini, Vanina
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: CIESPAL 2017
Materias:
Acceso en línea:http://revistachasqui.org/index.php/chasqui/article/view/3042
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=ec/ec-011&d=article3042oai
Aporte de:
id I16-R122-article3042oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic contracultura; New Age; sumak kawsay; wellness; publicidade; meios de comunicação
counterculture; new age; sumak kawsay; wellness; publicity; media
Sociología de la cultura; Comunicación social; Discursos sociales
contracultura; new age; sumak kawsay; wellness; publicidad; medios
spellingShingle contracultura; New Age; sumak kawsay; wellness; publicidade; meios de comunicação
counterculture; new age; sumak kawsay; wellness; publicity; media
Sociología de la cultura; Comunicación social; Discursos sociales
contracultura; new age; sumak kawsay; wellness; publicidad; medios
CONICET Consejo Nacional de Investigaciones Científicas y Técnicas, Argentina.
Papalini, Vanina
O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
topic_facet contracultura; New Age; sumak kawsay; wellness; publicidade; meios de comunicação
counterculture; new age; sumak kawsay; wellness; publicity; media
Sociología de la cultura; Comunicación social; Discursos sociales
contracultura; new age; sumak kawsay; wellness; publicidad; medios
description In this article, I expose the sources that feed the imagery of Good Life in Latin America: the American counterculture of the '60s, the New Age and the Andean sumak kawsay cosmogony. I also analyze the definition of good life as wellness disseminated by media, which is compatible with commercial interests. The methodology is based on the review of documentary sources. These materials compose a genealogy of social speeches whose meaning I explain. This analysis aims to understand lifestyles that hold on the cause of good life within advertising language as well as their synergy with conditions experienced by contemporary subjects.
format Artículo
publishedVersion
Artículo
publishedVersion
author CONICET Consejo Nacional de Investigaciones Científicas y Técnicas, Argentina.
Papalini, Vanina
author_facet CONICET Consejo Nacional de Investigaciones Científicas y Técnicas, Argentina.
Papalini, Vanina
author_sort CONICET Consejo Nacional de Investigaciones Científicas y Técnicas, Argentina.
title O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_short O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_full O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_fullStr O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_full_unstemmed O ‘Bem Viver’, entre as táticas de consumo e as cosmogonias ancestrais
title_sort o ‘bem viver’, entre as táticas de consumo e as cosmogonias ancestrais
publisher CIESPAL
publishDate 2017
url http://revistachasqui.org/index.php/chasqui/article/view/3042
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=ec/ec-011&d=article3042oai
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