Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach

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This article aims to present a theoretical-methodological approach to the analysis of tourism promotion carried out by the Ministry of Tourism in its strategy Letters from Mexico to the World. The orientation starts from the critical analysis of the discourse that the Frankfurt School makes to the c...

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Autores principales: Vilchis Chávez, Angélica Radahi, Castillo Nechar, Marcelino
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2021
Materias:
Critical discourse analysis
Atlas.ti
Letters from Mexico to the world
Análisis crítico del discurso
Cartas de México al mundo
Acceso en línea:https://latrama.unr.edu.ar/index.php/trama/article/view/772
Aporte de:
La Trama de la Comunicación de Universidad Nacional de Rosario
id I15-R200-article-772
record_format ojs
spelling I15-R200-article-7722021-12-04T14:41:07Z Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach Cartas de México al mundo:: El discurso de la promoción turística. Un acercamiento teórico metodológico Cartas de México al mundo:: El discurso de la promoción turística. Un acercamiento teórico metodológico Vilchis Chávez, Angélica Radahi Castillo Nechar, Marcelino Critical discourse analysis Atlas.ti Letters from Mexico to the world Análisis crítico del discurso Atlas.ti Cartas de México al mundo This article aims to present a theoretical-methodological approach to the analysis of tourism promotion carried out by the Ministry of Tourism in its strategy Letters from Mexico to the World. The orientation starts from the critical analysis of the discourse that the Frankfurt School makes to the cultural industry, which highlights the manipulation carried out by the media in modern society manifested -particularly- with the tourist or consumer of the message that is promoted when modeling their behavior and decision making. The methodological proposal has as its central axis the critical discourse analysis (ACD) in which the virtual three-dimensionality of tourism promotion is analyzed from three categories: textuality (written or spoken), discursive practice and social practice, instrumentalized by the Atlas.ti program. The literature review shows the line that the critical discourse analysis has followed, passing through the linguistic turn to the epistemic assessment of language and the relevance it has acquired in analyzing the discourses and texts. The main conclusion reached is that the discourse is the means by which social cultural expression is recognized, in the case of tourism promotion, its transformation as a tool for social awareness. El presente artículo tiene como objetivo presentar un acercamiento teórico-metodológico al análisis de la promoción turística que realiza la Secretaría de Turismo en su estrategia Cartas de México al Mundo. La orientación parte el análisis crítico del discurso que la Escuela de Frankfurt hace a la industria cultural, la cual destaca la manipulación que realizan los medios de comunicación en la sociedad moderna manifestada -particularmente- con el turista o consumidor del mensaje que se promociona al modelar su comportamiento y toma de decisiones. La propuesta metodológica tiene como eje central el análisis crítico del discurso (ACD) en el cual, la tridimensionalidad virtual de la promoción turística es analizada a partir de tres categorías: la textualidad (escrita o hablada), la práctica discursiva y la práctica social, instrumentalizada mediante el programa Atlas.ti. Mediante la revisión de literatura se muestra la línea que el análisis crítico del discurso ha seguido, pasando por el giro lingüístico hasta la valoración epistémica del lenguaje y la relevancia que ha adquirido al analizar los discursos y textos.La principal conclusión a la que se llega es que el discurso es el medio por el cual se reconoce la expresión cultural social, en el caso de la promoción turística, su transformación como una herramienta de concienciación social. Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2021-12-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://latrama.unr.edu.ar/index.php/trama/article/view/772 10.35305/lt.v25i2.772 Journal La Trama de la Comunicación; Vol. 25 No. 2 (2021); 015-035 La Trama de la Comunicación; Vol. 25 Núm. 2 (2021); 015-035 La Trama de la Comunicación; v. 25 n. 2 (2021); 015-035 2314-2634 1668-5628 spa https://latrama.unr.edu.ar/index.php/trama/article/view/772/508
institution Universidad Nacional de Rosario
institution_str I-15
repository_str R-200
container_title_str La Trama de la Comunicación
language Español
format Artículo revista
topic Critical discourse analysis
Atlas.ti
Letters from Mexico to the world
Análisis crítico del discurso
Atlas.ti
Cartas de México al mundo
spellingShingle Critical discourse analysis
Atlas.ti
Letters from Mexico to the world
Análisis crítico del discurso
Atlas.ti
Cartas de México al mundo
Vilchis Chávez, Angélica Radahi
Castillo Nechar, Marcelino
Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach
topic_facet Critical discourse analysis
Atlas.ti
Letters from Mexico to the world
Análisis crítico del discurso
Atlas.ti
Cartas de México al mundo
author Vilchis Chávez, Angélica Radahi
Castillo Nechar, Marcelino
author_facet Vilchis Chávez, Angélica Radahi
Castillo Nechar, Marcelino
author_sort Vilchis Chávez, Angélica Radahi
title Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach
title_short Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach
title_full Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach
title_fullStr Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach
title_full_unstemmed Letters from Mexico to the world:: the discourse of tourism promotion. A theoretical methodological approach
title_sort letters from mexico to the world:: the discourse of tourism promotion. a theoretical methodological approach
description This article aims to present a theoretical-methodological approach to the analysis of tourism promotion carried out by the Ministry of Tourism in its strategy Letters from Mexico to the World. The orientation starts from the critical analysis of the discourse that the Frankfurt School makes to the cultural industry, which highlights the manipulation carried out by the media in modern society manifested -particularly- with the tourist or consumer of the message that is promoted when modeling their behavior and decision making. The methodological proposal has as its central axis the critical discourse analysis (ACD) in which the virtual three-dimensionality of tourism promotion is analyzed from three categories: textuality (written or spoken), discursive practice and social practice, instrumentalized by the Atlas.ti program. The literature review shows the line that the critical discourse analysis has followed, passing through the linguistic turn to the epistemic assessment of language and the relevance it has acquired in analyzing the discourses and texts. The main conclusion reached is that the discourse is the means by which social cultural expression is recognized, in the case of tourism promotion, its transformation as a tool for social awareness.
publisher Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario
publishDate 2021
url https://latrama.unr.edu.ar/index.php/trama/article/view/772
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first_indexed 2023-05-11T18:41:35Z
last_indexed 2023-05-11T18:41:35Z
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