Netflix, on “this side" of the contents: the interface and the platform

The article analyzes Netflix regardless of its contents. From the framework of the ecology of the media, it argues that the notions of interface and platform constitute propitious tools to understand this type of contemporary phenomena. The text is organized as follows: first, the object of study is...

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Detalles Bibliográficos
Autor principal: González, Leandro
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2020
Materias:
Netflix
interface
platform
media ecology
apps
interfaz
plataforma
ecología de los medios
Acceso en línea:https://latrama.unr.edu.ar/index.php/trama/article/view/721
Aporte de:
La Trama de la Comunicación de Universidad Nacional de Rosario
id I15-R200-article-721
record_format ojs
spelling I15-R200-article-7212021-07-13T13:23:56Z Netflix, on “this side" of the contents: the interface and the platform Netflix, “más acá” de los contenidos: la interfaz y la plataforma González, Leandro Netflix interface platform media ecology apps Netflix interfaz plataforma ecología de los medios apps The article analyzes Netflix regardless of its contents. From the framework of the ecology of the media, it argues that the notions of interface and platform constitute propitious tools to understand this type of contemporary phenomena. The text is organized as follows: first, the object of study is placed under the theory of non-neutrality of the code, with references to its origin and actuality. Secondly, we seek to answer what the appearance of Netflix entails in the history of audiovisual mediatization, with the aim of replenishing the media context and giving account of the multiple links it maintains with its historical antecedents (in particular with regard to genres and styles). Thirdly, an empirical and synchronic analysis of various interfaces of the platform is deployed: starting from the comparison in different technical devices, it will be argued that there is not a single Netflix interface, but that it varies according to software and hardware constraints. The text closes with some final reflections that, taking up the main findings, aim to keep open the analytical and reflective view on the dynamism of media platforms. El artículo analiza Netflix con prescindencia de sus contenidos. Desde el marco de la ecología de los medios, argumenta que las nociones de interfaz y plataforma constituyen herramientas propicias para comprender este tipo de fenómenos contemporáneos. El texto se organiza del siguiente modo: en primer lugar, se sitúa el objeto de estudio bajo la teoría de la no neutralidad del código, con referencias al origen y a la actualidad de la misma. En segundo lugar, se busca responder qué implica la aparición de Netflix en la historia de la mediatización audiovisual, con el objetivo de reponer el contexto mediático y dar cuenta de los múltiples vínculos que guarda con sus antecedentes históricos (en particular en lo que respecta a géneros y estilos). En tercer lugar, se despliega un análisis empírico y sincrónico de diversas interfaces de la plataforma: partiendo de la comparación en distintos dispositivos técnicos, se argumentará que no existe una única interfaz de Netflix, sino que ésta varía de acuerdo a los condicionamientos de software y hardware. El texto cierra con algunas reflexiones finales que, retomando los principales hallazgos, apuntan a mantener abierta la mirada analítica y reflexiva sobre el dinamismo de las plataformas mediáticas. Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2020-03-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://latrama.unr.edu.ar/index.php/trama/article/view/721 10.35305/lt.v24i1.721 Journal La Trama de la Comunicación; Vol. 24 No. 1 (2020); 147-164 La Trama de la Comunicación; Vol. 24 Núm. 1 (2020); 147-164 La Trama de la Comunicación; v. 24 n. 1 (2020); 147-164 2314-2634 1668-5628 spa https://latrama.unr.edu.ar/index.php/trama/article/view/721/487
institution Universidad Nacional de Rosario
institution_str I-15
repository_str R-200
container_title_str La Trama de la Comunicación
language Español
format Artículo revista
topic Netflix
interface
platform
media ecology
apps
Netflix
interfaz
plataforma
ecología de los medios
apps
spellingShingle Netflix
interface
platform
media ecology
apps
Netflix
interfaz
plataforma
ecología de los medios
apps
González, Leandro
Netflix, on “this side" of the contents: the interface and the platform
topic_facet Netflix
interface
platform
media ecology
apps
Netflix
interfaz
plataforma
ecología de los medios
apps
author González, Leandro
author_facet González, Leandro
author_sort González, Leandro
title Netflix, on “this side" of the contents: the interface and the platform
title_short Netflix, on “this side" of the contents: the interface and the platform
title_full Netflix, on “this side" of the contents: the interface and the platform
title_fullStr Netflix, on “this side" of the contents: the interface and the platform
title_full_unstemmed Netflix, on “this side" of the contents: the interface and the platform
title_sort netflix, on “this side" of the contents: the interface and the platform
description The article analyzes Netflix regardless of its contents. From the framework of the ecology of the media, it argues that the notions of interface and platform constitute propitious tools to understand this type of contemporary phenomena. The text is organized as follows: first, the object of study is placed under the theory of non-neutrality of the code, with references to its origin and actuality. Secondly, we seek to answer what the appearance of Netflix entails in the history of audiovisual mediatization, with the aim of replenishing the media context and giving account of the multiple links it maintains with its historical antecedents (in particular with regard to genres and styles). Thirdly, an empirical and synchronic analysis of various interfaces of the platform is deployed: starting from the comparison in different technical devices, it will be argued that there is not a single Netflix interface, but that it varies according to software and hardware constraints. The text closes with some final reflections that, taking up the main findings, aim to keep open the analytical and reflective view on the dynamism of media platforms.
publisher Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario
publishDate 2020
url https://latrama.unr.edu.ar/index.php/trama/article/view/721
work_keys_str_mv AT gonzalezleandro netflixonthissideofthecontentstheinterfaceandtheplatform
AT gonzalezleandro netflixmasacadeloscontenidoslainterfazylaplataforma
first_indexed 2023-05-11T18:41:32Z
last_indexed 2023-05-11T18:41:32Z
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