Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959)
The article explores the role played by female beauty in Argentine mass culture by drawing upon Isabel Sarli’s trajectory. In doing so it analyses practices, meanings and visual representations coming from two types of mass cultural commodities: beauty contents and commercial modelling. Drawing on a...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Humanidades. Escuela de Historia
2023
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/40607 |
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I10-R362-article-40607 |
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I10-R362-article-406072023-12-29T17:51:23Z Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959) Isabel en el país de las bellas promesas: concursos de belleza y modelaje publicitario en la cultura de masas (Buenos Aires, 1954-1959) Basilio Fabris, Ailin Beauty Contests Modelling Consumption Belleza Concurso Modelaje Consumo The article explores the role played by female beauty in Argentine mass culture by drawing upon Isabel Sarli’s trajectory. In doing so it analyses practices, meanings and visual representations coming from two types of mass cultural commodities: beauty contents and commercial modelling. Drawing on advertising, photography, editorial office archive, film and women’s magazines, newscasts, and memoirs it argues that beauty notions were transformed into professional and commercial practice as a result of its connection to the market and the convergence of mass consumption technologies. El artículo explora el lugar de la belleza femenina en la cultura de masas de los años cincuenta a partir de la trayectoria de Isabel Sarli. Para ello, analiza prácticas, sentidos y representaciones visuales emanadas de dos tipos de objetos: los concursos de belleza y el modelaje publicitario. A partir de un corpus conformado por avisos publicitarios, fotografías, archivo de redacción, noticiarios audiovisuales, memorias, revistas de espectáculos y prensa periódica, se argumenta que el concepto de la belleza se transformó en una práctica de cariz profesional como resultado de su anudamiento al mercado y la progresiva convergencia de las tecnologías y soportes de masas. Facultad de Filosofía y Humanidades. Escuela de Historia 2023-09-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/40607 10.31049/1853.7049.v14.n23.40607 Anuario de la Escuela de Historia Virtual; Vol. 14 Núm. 23 (2023): Anuario de la Escuela de Historia Virtual; 161-184 1853-7049 10.31049/1853.7049.v14.n23 spa https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/40607/42677 https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/40607/42710 Derechos de autor 2023 Ailin Basilio Fabris http://creativecommons.org/licenses/by-nc-nd/4.0 |
| institution |
Universidad Nacional de Córdoba |
| institution_str |
I-10 |
| repository_str |
R-362 |
| container_title_str |
Anuario de la Escuela de Historia Virtual |
| language |
Español |
| format |
Artículo revista |
| topic |
Beauty Contests Modelling Consumption Belleza Concurso Modelaje Consumo |
| spellingShingle |
Beauty Contests Modelling Consumption Belleza Concurso Modelaje Consumo Basilio Fabris, Ailin Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959) |
| topic_facet |
Beauty Contests Modelling Consumption Belleza Concurso Modelaje Consumo |
| author |
Basilio Fabris, Ailin |
| author_facet |
Basilio Fabris, Ailin |
| author_sort |
Basilio Fabris, Ailin |
| title |
Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959) |
| title_short |
Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959) |
| title_full |
Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959) |
| title_fullStr |
Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959) |
| title_full_unstemmed |
Isabel in the Land of Beautiful Promises: Beauty Pageants and Commercial Modelling in the Mass Culture (Buenos Aires, 1954-1959) |
| title_sort |
isabel in the land of beautiful promises: beauty pageants and commercial modelling in the mass culture (buenos aires, 1954-1959) |
| description |
The article explores the role played by female beauty in Argentine mass culture by drawing upon Isabel Sarli’s trajectory. In doing so it analyses practices, meanings and visual representations coming from two types of mass cultural commodities: beauty contents and commercial modelling. Drawing on advertising, photography, editorial office archive, film and women’s magazines, newscasts, and memoirs it argues that beauty notions were transformed into professional and commercial practice as a result of its connection to the market and the convergence of mass consumption technologies. |
| publisher |
Facultad de Filosofía y Humanidades. Escuela de Historia |
| publishDate |
2023 |
| url |
https://revistas.unc.edu.ar/index.php/anuariohistoria/article/view/40607 |
| work_keys_str_mv |
AT basiliofabrisailin isabelinthelandofbeautifulpromisesbeautypageantsandcommercialmodellinginthemassculturebuenosaires19541959 AT basiliofabrisailin isabelenelpaisdelasbellaspromesasconcursosdebellezaymodelajepublicitarioenlaculturademasasbuenosaires19541959 |
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2024-09-03T22:29:46Z |
| last_indexed |
2024-09-03T22:29:46Z |
| _version_ |
1809215743046189056 |