The self-help literature and enterprising as governmentality
By having a grammar focused on self-improvement, self-help and entrepreneurship, this literature creates a series of devices designed to shape and control subjectivities, with the idea that life should be led without complications and protected by the business paradigms of responsibility. These disc...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Centro de Investigaciones de la Facultad de Filosofía y Humanidades
2021
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/etcetera/article/view/35817 |
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| Sumario: | By having a grammar focused on self-improvement, self-help and entrepreneurship, this literature creates a series of devices designed to shape and control subjectivities, with the idea that life should be led without complications and protected by the business paradigms of responsibility. These discourses have become not only about seeking solutions to everyday problems, but also about establishing entrepreneurship as the ultimate goal of life, tied to the materialization of desires, placing entrepreneurship as the highest figure of freedom and autonomy of individuals within the neoliberal context. Based on a bibliographic analysis, this essay reflects on how self-help literature shapes the subjectivities of readers so that they can adapt to neoliberalism without many complications, assuming the figure of the entrepreneur as the path to personal success.
Based on a bibliographic analysis, this essay reflects on how self-help literature shapes the subjectivities of readers so that they can adapt to neoliberalism without many complications, assuming the figure of the entrepreneur as the path to personal success. |
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