Fighting with films

The article analyzes film discourse, both informative and fiction, in the United States during the First World War. The article places “the division of films” in the framework of the complex campaign of institutional communication started by W. Wilson’s government after the war declaration by analyz...

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Autores principales: Mollá Furió, Diego, Gavaldá Roca, Josep
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2017
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Acceso en línea:https://revistas.unc.edu.ar/index.php/eticaycine/article/view/19622
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id I10-R10article-19622
record_format ojs
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-10
container_title_str Revistas de la UNC
language Español
format Artículo revista
topic Comunicación política
Propaganda
Publicidad
Discurso Cinematográfico
Análisis del discurso
Political Communication
Propaganda
Publicity Advertising
Film Discourse
Discourse analysis
spellingShingle Comunicación política
Propaganda
Publicidad
Discurso Cinematográfico
Análisis del discurso
Political Communication
Propaganda
Publicity Advertising
Film Discourse
Discourse analysis
Mollá Furió, Diego
Gavaldá Roca, Josep
Fighting with films
topic_facet Comunicación política
Propaganda
Publicidad
Discurso Cinematográfico
Análisis del discurso
Political Communication
Propaganda
Publicity Advertising
Film Discourse
Discourse analysis
author Mollá Furió, Diego
Gavaldá Roca, Josep
author_facet Mollá Furió, Diego
Gavaldá Roca, Josep
author_sort Mollá Furió, Diego
title Fighting with films
title_short Fighting with films
title_full Fighting with films
title_fullStr Fighting with films
title_full_unstemmed Fighting with films
title_sort fighting with films
description The article analyzes film discourse, both informative and fiction, in the United States during the First World War. The article places “the division of films” in the framework of the complex campaign of institutional communication started by W. Wilson’s government after the war declaration by analyzing “publicity” and “propaganda” strategies deployed by the Committee on Public Information, which was created ad hoc for the military campaign. On the one hand, the paper explores the film stories, both documentary and fiction, distribution apparatus in both the United States and the international markets, the administration policies and the involved agencies, especially in the international distribution. On the other hand, it examines the model of production concerning the contracts signing with film companies and the organization adopted by the Committee on Public Information to create its own productions and participate in joint projects with film companies. The paper places emphasis on the “theory” developed by the Committee on Public Information about script-writing and film staging, particulary on the case of documentary stories, which were based in a model, hybridized with fiction stories, in order to stimulate demand for “educational”, “propaganda” film-making, to which the exhibitors initially showed signs of resistence. The paper also highlights, in overall terms, how iconical representation was categorized and, in particular, the assessment on the role silent cinema can play in the Committee’s development of communicative strategies. In spite of the Comittee’s avoidance of the “propaganda” category, as its own name shows, iconical representation was given “highest propaganda value” and was granted a place of privilege, particularly, in the international campaign’s call to spread “the gospel of americanism” around the globe
publisher Centro de Investigaciones y Estudios sobre Cultura y Sociedad
publishDate 2017
url https://revistas.unc.edu.ar/index.php/eticaycine/article/view/19622
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