TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES

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This paper analyses the practices of publishers who work in the global conglomerates in Argentina. Their careers and professional profiles, the ways they deal with the editorial production, marketing and management, are shared elements. Among these shared elements is established the requirement to p...

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Autores principales: Miguel, Paula, Saferstein, Ezequiel
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2016
Materias:
strias creativas
producción simbólica
industria editorial
marketing editorial
subjetividad.
Acceso en línea:https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141
Aporte de:
Revistas de la UNC de Universidad Nacional de Córdoba
id I10-R10article-14141
record_format ojs
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-10
container_title_str Revistas de la UNC
language Español
format Artículo revista
topic strias creativas
producción simbólica
industria editorial
marketing editorial
subjetividad.
spellingShingle strias creativas
producción simbólica
industria editorial
marketing editorial
subjetividad.
Miguel, Paula
Saferstein, Ezequiel
TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
topic_facet strias creativas
producción simbólica
industria editorial
marketing editorial
subjetividad.
author Miguel, Paula
Saferstein, Ezequiel
author_facet Miguel, Paula
Saferstein, Ezequiel
author_sort Miguel, Paula
title TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
title_short TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
title_full TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
title_fullStr TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
title_full_unstemmed TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
title_sort to be a trend sponge: editors and intuitive demand forecasting in big publishing houses
description This paper analyses the practices of publishers who work in the global conglomerates in Argentina. Their careers and professional profiles, the ways they deal with the editorial production, marketing and management, are shared elements. Among these shared elements is established the requirement to publish and sell books (a common feature of large publishing houses), the configuration of a trends publisher and what we can analytically think as the construction of an ethos that combines elements that make the recognition of a "good editor", taking part in their professional careers that intertwines with their life experiences and their sense of one’s place. This ethos shows tensions between "inspirational" or creative "intuitions" and a new business logic that looks forward to transparent the process in which production of best-sellers take part, and they combine into what editors identified as "business sense", which involves adaptations and regulations at different levels of professional and personal practice.This paper is based on the results of ongoing qualitative researches, which seek to analyze different ways of production, circulation and consumption of "creative" goods, considering that in such circuits we can find implicit notions of subjectivity.
publisher Centro de Investigaciones y Estudios sobre Cultura y Sociedad
publishDate 2016
url https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141
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