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|b spa
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|a 658.8
|2 2000 ES
|
| 100 |
1 |
|
|a Stanton, William J.
|9 46768
|
| 245 |
1 |
0 |
|a Fundamentos de marketing.
|c William J. Stanton, Michael J. Etzel, Bruce J. Walker.
|
| 250 |
|
|
|a 10a. ed
|
| 260 |
|
|
|a Buenos Aires :
|b McGraw-Hill,
|c 1996.
|
| 300 |
|
|
|a xxix, 885 p. :
|b il. ;
|c 25 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 505 |
0 |
0 |
|a Contenido: El marketing moderno y su ambiente -- Mercados meta -- Producto -- Precio -- Distribución -- promoción -- Marketing en campos especiales -- Dirección del programa del marketing.
|
| 534 |
|
|
|t Fundamentals of marketing, 10th ed
|
| 650 |
|
7 |
|a MERCADEO
|2 lemb3
|9 1111
|
| 650 |
|
7 |
|a MERCADEO DE SERVICIOS
|2 lemb3
|9 44872
|
| 650 |
|
7 |
|a ETICA
|2 lemb3
|9 6399
|
| 650 |
|
7 |
|a TOMA DE DECISIONES
|2 lemb3
|9 46769
|
| 650 |
|
7 |
|a CALIDAD TOTAL
|2 lemb3
|9 23819
|
| 700 |
1 |
|
|a Etzel, Michael J.
|9 46770
|
| 700 |
1 |
|
|a Walker, Bruce J.
|9 46771
|
| 942 |
|
|
|2 cdu
|b 2002-07-03
|c BK
|d 026358
|h 658.8
|i STAf10
|z NO
|6 6588_STAF10
|
| 999 |
|
|
|c 24372
|d 24372
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