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AR-SfUCB00018036 |
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AR-SfUCB |
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20200814105952.0 |
| 008 |
060407s2000 xxua fr 00| 0 eng d |
| 020 |
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|a 0130122173
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| 040 |
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|a AR-SfUCB
|c AR-SfUCB
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| 044 |
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|a ag
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| 080 |
0 |
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|a 658.8
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| 090 |
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|c 658.8
|l K77k
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| 100 |
1 |
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|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Marketing management /
|c Philip Kotler.
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| 250 |
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|a 10a. ed.
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| 260 |
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|a New Jersey :
|b Prentice Hall,
|c c2000.
|
| 300 |
|
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|a xxxii-132 p. :
|b il. 26 cm.
|
| 546 |
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|a Texto en inglés.
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| 650 |
|
4 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|9 37722
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| 650 |
|
4 |
|a CONSUMIDORES
|9 37911
|
| 650 |
|
4 |
|a FIJACION DE PRECIOS
|9 39982
|
| 650 |
|
4 |
|a ECONOMIA INTERNACIONAL
|9 39016
|
| 650 |
|
4 |
|a ESTUDIOS DE MERCADO
|9 39750
|
| 650 |
|
4 |
|a CONTROL DE MARKETING
|9 37975
|
| 650 |
|
4 |
|a COMERCIALIZACION
|9 37687
|
| 650 |
|
4 |
|a COMPORTAMIENTO DEL MERCADO
|9 37724
|
| 650 |
|
4 |
|a CONSUMO
|9 37913
|
| 650 |
|
4 |
|a VENTA
|
| 650 |
|
4 |
|a GESTION DE VENTAS
|9 40390
|
| 650 |
|
4 |
|a PLANIFICACION ESTRATEGICA
|
| 650 |
|
4 |
|a RELACIONES PUBLICAS
|9 43958
|
| 650 |
|
4 |
|a PUBLICIDAD
|9 43641
|
| 653 |
|
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|a MARKETING-DEFINICION
|
| 653 |
|
|
|a DIRECCION DE MARKETING
|
| 653 |
|
|
|a PRODUCCION-CONCEPTO
|
| 653 |
|
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|a ECONOMIA MUNDIAL
|
| 653 |
|
|
|a GLOBALIZACION Y ECONOMIA
|
| 653 |
|
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|a PLANEACION ESTRATEGICA
|
| 653 |
|
|
|a PRODUCCION DE MARKETING
|
| 653 |
|
|
|a SISTEMAS DE INFORMACION DE MARKETING
|
| 653 |
|
|
|a MERCADOS DE NEGOCIOS
|
| 653 |
|
|
|a PRODUCTOS Y SERVICIOS
|
| 653 |
|
|
|a RELACIONES PUBLICAS-MARKETING
|
| 653 |
|
|
|a PUBLICIDAD-MARKETING
|
| 653 |
|
|
|a MARKETING GLOBAL
|
| 653 |
|
|
|a MARKETING Y ETICA
|
| 653 |
|
|
|a MERCADOTECNIA
|
| 942 |
|
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|c BK
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|c Creado durante la migración a Koha.
|a Norma
|d Nro. acceso original: 00018036
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| 999 |
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|c 18036
|d 18036
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