|
|
|
|
LEADER |
01766nam a2200313a 44500 |
001 |
UBP02944 |
003 |
AR-CdUBP |
005 |
20220310152023.0 |
008 |
151212s1993#######|||||||||||||||||eng|d |
020 |
|
|
|a 0-07-070821-5
|
040 |
|
|
|a AR-CdUBP
|b spa
|
041 |
|
|
|a eng
|
100 |
|
|
|a Wilson, Stan Le Roy
|
245 |
1 |
0 |
|a Mass media / Mass Culture :
|b an introduction /
|c Stan Le Roy Wilson.
|
260 |
|
|
|a New york :
|b McGraw-Hill,
|c 1993
|
300 |
|
|
|a xvii, 460 p. :
|b fotogrfías ;
|c 23 cm.
|
490 |
0 |
|
|a McGraw-Hill series in mass communication
|
505 |
0 |
|
|a Part one. CULTURE AND COMMUNICATION. Chapter 1. Culture and communication: basic concepts. Chapter 2. Culture and mass communication: how they interact. Chapter 3. Media controls: philosophical. Chapter 4. Media controls: legal. Part two. DEVELOPMENT OF PRINT MEDIA. Chapter 5. Book publishing: past and present. Chapter 6. Magazines: the specialized medium. Chapter 7. Newspapers: past, present and problems. Part Three. DEVELOPMENT OF ELECTRONIC MEDIA: Chapter 8. Motion pictures: cultural reflections. Chapter 9. Radio: A wireless wonder. Chapter 10. Television: From soaps to satellites. Chapter 11. Recorded music: powerful aand controversial. Part four. MEDIA SHAPERS AND CULTURAL EFFECTS. Chapter 12. Advertising: selling the message. Chapter 13. Public relations: creating an image. Chapter 14. The selling of american politics. Chapter 15. Changing trends in media technology. Chapter 16. Media ethics and effects.
|
650 |
|
4 |
|a COMUNICACION DE MASAS
|
650 |
|
4 |
|a COMUNICACION Y CULTURA
|
650 |
|
4 |
|a RADIO
|
650 |
|
4 |
|a TELEVISION
|
653 |
|
|
|a COMUNICACION
|
930 |
|
|
|a COMUNICACION
|
931 |
|
|
|a 02944
|b UBP
|
942 |
|
|
|2 cdu
|c BK
|
945 |
|
|
|a EBA
|
984 |
|
|
|a 659.3
|b W697
|
999 |
|
|
|c 18519
|d 18519
|