Data mining techniques : for marketing, sales, and customer support /

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Detalles Bibliográficos
Autor principal: Berry, Michael
Otros Autores: Linoff, Gordon
Formato: Libro
Lenguaje:Inglés
Publicado: New York : Wiler Computer, 1997
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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245 1 0 |a Data mining techniques :   |b for marketing, sales, and customer support /   |c Michael Berry, Gordon Linoff 
260 |a New York :   |b Wiler Computer,   |c 1997 
300 |a x, 454 p. ;   |c 23 cm. 
505 0 |a 1. Why Data Mining?. 2. The Virtuous Cycle of Data Mining. 3. The Virtuous Cycle in Practice. 4. What Can Data Mining Do?. 5. Data Mining Methodology. 6. Measuring the Effectiveness of Data Mining. 7. Overview of Data MIning Techniques. 8. Market Basket Analysis. 9. Memory-Based Reasoning. 10. Automatic Cluster Detection. 11. Link Analysis. 12. Decision Trees. 13. Artificial Naural Networks. 14. Genetic Algorithms. 15. Data Mining and the Corporate Data Warehouse. 16. Where does OLAP fit in?. 17. Choosing the right Tool for the job. 18. Putting Data Mining to work. 
650 4 |a DATA MINING 
653 |a INFORMATICA 
700 1 |a Linoff, Gordon 
930 |a INFORMATICA 
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