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|a 658.8
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|a 05-L4
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| 100 |
1 |
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|a Lambin, Jean-Jaques
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| 245 |
0 |
2 |
|a Marketing estratégico
|c Jean-Jaques Lambin; traducción Salvador Miquel, Antonio Carlos Cuenca; revisión técnica Jaime Rivera, Nora Lado.
|
| 250 |
|
|
|a 3a. ed.
|
| 260 |
|
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|a Madrid :
|b McGraw-Hill Interamericana,
|c c1995.
|
| 300 |
|
|
|a xxxi, 610 p. :
|b gráficos ;
|c 23 cm.
|
| 500 |
|
|
|a Traducción de: Le Marketing Strategique.-- París : Ediscience International, 3e ed., c1994.
|
| 500 |
|
|
|a Incluye índice.
|
| 594 |
|
|
|b INGENIERÍA EN ALIMENTOS
|c MARKETING
|d 2023
|
| 650 |
|
7 |
|a Mercadeo
|2 Spines
|
| 650 |
|
7 |
|a Empresas
|2 Spines
|
| 650 |
|
7 |
|a Economía empresarial
|2 Spines
|
| 650 |
|
7 |
|a Mercadeo
|2 Spines
|
| 650 |
|
7 |
|a Productos
|2 Spines
|
| 650 |
|
7 |
|a Toma de decisiones
|2 Spines
|
| 650 |
|
7 |
|a Evaluación del mercado
|2 Spines
|
| 700 |
1 |
|
|a Miquel, Salvador
|e tr
|4 trl
|
| 700 |
1 |
|
|a Cuenca, Antonio Carlos
|e tr
|4 trl
|
| 700 |
1 |
|
|a Rivera, Jaime
|4 rev
|
| 700 |
1 |
|
|a Lado, Nora
|4 rev
|
| 929 |
|
|
|a COMPRA
|b Cúspide
|c Exp. 827-0473/05 1a. compra
|d 63,00
|e 20051103
|j 37942
|
| 929 |
|
|
|a COMPRA
|b Cúspide
|c Exp. 827-0473/05 1a. compra
|d 63,00
|e 20051103
|j 37943
|
| 929 |
|
|
|a COMPRA
|b Cúspide
|c Exp. 827-0473/05 1a. compra
|d 63,00
|e 20051103
|j 37944
|
| 942 |
|
|
|c LIB
|n 0
|