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| 020 |
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|a 9688802263
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| 040 |
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|a AR-beUNQ
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| 099 |
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|a 12-K8
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
0 |
0 |
|a Fundamentos de mercadotecnia
|c Philip Kotler. ; Gary Armstrong.
|
| 250 |
|
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|a 2a. ed.
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| 260 |
|
|
|a México D.F :
|b Prentice Hall,
|c 1991
|
| 300 |
|
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|a xxiii,654 p. :
|b il., gráficos, tablas, mapas
|
| 650 |
|
7 |
|a MERCADEO
|2 Spines
|
| 650 |
|
7 |
|a PLANIFICACION ESTRATEGICA
|2 Spines
|
| 650 |
|
7 |
|a INVESTIGACION DE MERCADOS
|2 Spines
|
| 650 |
|
7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 Spines
|
| 650 |
|
7 |
|a CONSUMIDORES
|2 Spines
|
| 650 |
|
7 |
|a PRECIOS
|2 Spines
|
| 650 |
|
7 |
|a ESTRATEGIAS DE PRODUCTO
|2 Spines
|
| 650 |
|
7 |
|a DESARROLLO DE NUEVOS PRODUCTOS
|2 Spines
|
| 650 |
|
7 |
|a PROMOCION
|2 Spines
|
| 650 |
|
7 |
|a GLOSARIO
|2 toit
|
| 700 |
1 |
|
|a Armstrong, Gary
|
| 929 |
|
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|a COMPRA
|b Prometeo
|c Exp. 827-0464/96
|d 43,00
|e 19960812
|j 17849
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| 929 |
|
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|a COMPRA
|b Prometeo
|c Exp. 827-0464/96
|d 43,00
|e 19960812
|j 17850
|
| 942 |
|
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|c LIB
|n 0
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| 999 |
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|c 14694
|d 90081
|