The content marketing handbook how to double the results of your marketing campaigns /

""The content marketing handbook" helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content th...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Bly, Robert W.
Formato: Libro electrónico
Lenguaje:Inglés
Publicado: Irvine, California : Entrepreneur Press, c2020.
Materias:
Marketing.
Mercadeo.
Acceso en línea:Solo para usuarios autorizados, varios accesos simultáneos
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
LEADER 03470nam a2200361Ia 4500
001 99940034004151
005 20230606153040.0
006 m o d
007 cr#cn|||||||||
008 230606s2020 caua ob 001 0 eng d
020 |a 9781613084175  |q (ebook) 
020 |a 161308417X  |q (ebook) 
020 |a 9781599186603  |q (impreso) 
020 |a 1599186608  |q (impreso) 
035 |a (OCoLC)1381265547 
035 |a (OCoLC)on1381265547 
040 |a U@S  |b spa  |c U@S 
049 |a U@SA 
050 4 |a HF5415  |b .B4846 2020eb 
099 |a Recurso electrónico en INTERNET 
100 1 |a Bly, Robert W. 
245 1 4 |a The content marketing handbook  |h [recurso electrónico] :  |b how to double the results of your marketing campaigns /  |c Robert W. Bly. 
260 |a Irvine, California :  |b Entrepreneur Press,  |c c2020. 
300 |a 1 recurso en línea (xxiii, 285 p.) :  |b il. 
516 |a Libro electrónico. 
500 |a Título tomado de la pantalla de presentación (visto 6 de junio de 2023) 
538 |a Modo de acceso: Disponible en línea a través de Internet. 
504 |a Incluye referencias bibliográficas e índice. 
505 0 |a Preface -- Introduction: Content Marketing in the 21st Century -- Part I. The Foundations of Content Marketing: 1. Setting yourself up for content marketing success -- 2. How to write compelling content -- 3. Planning your content marketing campaign -- 4. Integrating content with selling -- Part II. Implementing content marketing tactics: 5. Marketing with white papers and special reports -- 6. Marketing with case sudies and testemonials -- 7. Marketing with books -- 8. Marketing with articles and blogs -- 9. Marketing with Enewsletters and Emails -- 10. Marketing wtih podcasts and other audio -- 11. Marketing with videos and apps -- 12. Marketing with webinars and teleconferences -- 13. Marketing with seminars, workshops, speeches, and talks -- 14. Graphic design for content marketing -- Part III. Converting content marketing activity into sales: 15. Driving traffic with SEO -- 16. Increasing conversion with response devices -- 17. Increasing digital conversion with content -- Part IV. Appendices: Appendix A. Complying with copyright laws when creating your content -- Appendix B. Content writer's at-a-glance grammar and punctuation guide -- Appendix C. Resources. 
520 |a ""The content marketing handbook" helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates "content pollution"; Overcome the biggest weakness of content marketing; Double marketing response rates by adding lead magnets, bonus reports, and other free content offers; Use content to build brands, enhance reputations, and stand out from the competition; Plan, execute and measure content marketing in a multichannel environment; Know when to stop giving away content and start asking for the orders." --Descripción del editor. 
650 0 |a Marketing. 
650 7 |a Mercadeo.  |2 UDESA 
856 4 0 |z Solo para usuarios autorizados, varios accesos simultáneos  |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=6110586 

Ejemplares similares