Maths and stats for Web analytics and conversion optimization /

"The role of maths and statistics in the world of web analytics is not clear to many marketers ... This book as been written to fill this knowledge gap."--P. 17.

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Detalles Bibliográficos
Autor principal: Sharma, Himanshu
Formato: Libro
Lenguaje:Inglés
Publicado: [United Kingdom] : Optimize Smart, c2015.
Materias:
Aporte de:Registro referencial: Solicitar el recurso aquí
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008 230629s2015 xxka f 000 0 eng d
020 |a 9781364849184 
020 |a 1364849186 
035 |a (OCoLC)1388226142 
035 |a (OCoLC)on1388226142 
040 |a U@S  |b spa  |c U@S 
049 |a U@SA 
050 4 |a ZA4235  |b .S53 2015 
100 1 |a Sharma, Himanshu. 
245 1 0 |a Maths and stats for Web analytics and conversion optimization /  |c written by Himanshu Sharma. 
260 |a [United Kingdom] :  |b Optimize Smart,  |c c2015. 
300 |a 428 p. :  |b il. ;  |c 26 cm. 
500 |a "The journey from 'data driven' to "data smart." --Cubierta. 
520 |a "The role of maths and statistics in the world of web analytics is not clear to many marketers ... This book as been written to fill this knowledge gap."--P. 17. 
650 0 |a Web usage mining  |v Handbooks, manuals, etc. 
650 0 |a Internet users  |v Handbooks, manuals, etc. 
650 0 |a Web site development  |v Handbooks, manuals, etc. 
650 7 |a Uso de la minería de datos Web  |v Libros de referencia, manuales, etc.  |2 UDESA 
650 7 |a Usuarios de Internet  |v Libros de referencia, manuales, etc.  |2 UDESA 
650 7 |a Sitios en Internet  |x Desarrollo  |v Libros de referencia, manuales, etc.  |2 UDESA