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210722s2019 caua ob 001 0 eng d |
| 020 |
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|a 9781492049364
|q (electrónico)
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| 020 |
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|a 1492049360
|q (electrónico)
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| 020 |
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|a 9781492049395
|q (impreso)
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|a 1492049395
|q (impreso)
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| 035 |
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|a (OCoLC)1261259689
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|a (OCoLC)on1261259689
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|a U@S
|b spa
|c U@S
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|a U@SA
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| 050 |
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4 |
|a QA76.9.U83
|b P63 2019eb
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| 099 |
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|a Recurso electrónico en INTERNET
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| 100 |
1 |
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|a Podmajersky, Torrey.
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| 245 |
1 |
0 |
|a Strategic writing for UX
|h [recurso electrónico] :
|b drive engagement, conversion, and retention with every word /
|c Torrey Podmajersky.
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| 250 |
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|a 1st ed.
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| 260 |
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|a Sebastopol, CA :
|b O'Reilly Media,
|c c2019.
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| 300 |
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|a 1 recurso en línea (xiii, 178 p.) :
|b il.
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| 516 |
|
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|a Libro electrónico.
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| 500 |
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|a Título tomado de la pantalla de presentación (visto 22 de julio de 2021)
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| 538 |
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|a Modo de acceso: Disponible en línea a través de Internet.
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| 504 |
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|a Incluye referencias bibliográficas e índice.
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| 505 |
0 |
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|a Why : meet the goals of people and the organization -- Voice : they recognize you -- Conversation for content-first design -- Apply UX text patterns -- Edit, because they didn't go there to read -- Measuring UX content effectiveness -- Tools of the UX writing trade -- A 30/60/90-day plan -- What to do first.
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| 520 |
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|a "When you depend on users to perform specific actions, like buying tickets, playing a game, or riding public transit, sell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience." --Descripción del editor.
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| 650 |
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0 |
|a User interfaces (Computer systems)
|x Design.
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| 650 |
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7 |
|a Interfaces con el usuario (Sistemas informáticos)
|x Diseño.
|2 UDESA
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| 856 |
4 |
0 |
|z Solo para usuarios autorizados, varios accesos simultáneos
|u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=5788612
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