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150212s2014 njua o 001 0 eng d |
| 020 |
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|a 9781118968079
|q (electrónico)
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| 020 |
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|a 1118968077
|q (electrónico)
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| 020 |
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|a 9781118968055
|q (impreso)
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| 020 |
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|a 1118968050
|q (impreso)
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| 035 |
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|a (OCoLC)903967105
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| 035 |
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|a (OCoLC)ocn903967105
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|a E7B
|c E7B
|d OCLCQ
|d OCLCF
|d OCLCO
|d U@S
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|a U@SA
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| 050 |
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4 |
|a HF5415.5
|b .V358 2014eb
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| 099 |
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|a Recurso electrónico en INTERNET
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| 245 |
0 |
0 |
|a Value proposition design
|h [recurso electrónico] :
|b how to create products and services customers want : get started with /
|c Alex Osterwalder ... [et al.] ; designed by Trish Papadakos.
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| 260 |
|
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|a Hoboken, NJ :
|b Wiley,
|c 2014.
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| 300 |
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|a 1 recurso en línea (xxv, 290 p.) :
|b il.
|
| 490 |
1 |
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|a Strategyzer series
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| 516 |
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|a Libro electrónico.
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| 500 |
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|a Autores: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.
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| 500 |
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|a Título tomado de la pantalla de presentación (visto 22 de julio de 2021)
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| 500 |
|
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|a Incluye índice.
|
| 538 |
|
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|a Modo de acceso: Disponible en línea a través de Internet.
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| 505 |
0 |
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|a Canvas. Customer profile -- Value map -- Fit -- Design. Prototyping possibilities -- Starting points -- Understanding customers -- Making choices -- Finding the right business model -- Designing in established organizations -- Test. What to test -- Testing step-by-step -- Experiment library -- Bringing it all together -- Evolve. Create alignment -- measure & monitor -- Improve relentlessly -- Reinvent yourself constantly -- Taobao: reinventing (e)-commerce.
|
| 520 |
|
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|a "The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com." --Descripción del editor.
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| 650 |
|
0 |
|a Customer services
|x Management.
|
| 650 |
|
0 |
|a Quality control.
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| 650 |
|
0 |
|a Production management
|x Quality control.
|
| 650 |
|
0 |
|a Business planning.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Customer relations.
|
| 650 |
|
7 |
|a Servicios al cliente
|x Administración.
|2 UDESA
|
| 650 |
|
7 |
|a Control de calidad.
|2 UDESA
|
| 650 |
|
7 |
|a Producción
|x Dirección y administración
|x Control de calidad.
|2 UDESA
|
| 650 |
|
7 |
|a Planificación de negocios.
|2 UDESA
|
| 650 |
|
7 |
|a Planificación estratégica.
|2 UDESA
|
| 650 |
|
7 |
|a Relaciones con los clientes.
|2 UDESA
|
| 700 |
1 |
|
|a Osterwalder, Alexander.
|
| 700 |
1 |
|
|a Pigneur, Yves.
|
| 700 |
1 |
|
|a Bernarda, Greg.
|
| 700 |
1 |
|
|a Smith, Alan.
|
| 700 |
1 |
|
|a Papadakos, Trish.
|
| 830 |
|
0 |
|a Strategyzer series
|
| 856 |
4 |
0 |
|z Solo para usuarios autorizados, sin límite de accesos simultáneos
|u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=1887760
|