Orchestrating experiences collaborative design for complexity /
"Customer experiences are increasingly complicated -with multiple channels, touchpoints, contexts, and moving parts- all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? "Orchestrating experiences" is a practical guide for des...
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Lenguaje: | Inglés |
| Publicado: |
Brooklyn, NY :
Rosenfeld Media,
c2018.
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| Materias: | |
| Acceso en línea: | Solo para usuarios autorizados, un solo acceso simultáneo |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02653nam a2200397Ia 4500 | ||
|---|---|---|---|
| 001 | 99823922804151 | ||
| 005 | 20210601155601.0 | ||
| 006 | m o d | ||
| 007 | cr#cn||||||||| | ||
| 008 | 210305s2018 nyua ob 001 0 eng d | ||
| 020 | |a 9781933820743 |q (electrónico) | ||
| 020 | |a 1933820748 |q (electrónico) | ||
| 020 | |a 9781933820736 |q (impreso) | ||
| 020 | |a 193382073X |q (impreso) | ||
| 035 | |a (OCoLC)1240505863 | ||
| 035 | |a (OCoLC)on1240505863 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415.5 |b .R596 2018eb | |
| 099 | |a Recurso electrónico en INTERNET | ||
| 100 | 1 | |a Risdon, Chris. | |
| 245 | 1 | 0 | |a Orchestrating experiences |h [recurso electrónico] : |b collaborative design for complexity / |c Chris Risdon, Patrick Quattlebaum ; [foreward by Marc Rettig]. |
| 260 | |a Brooklyn, NY : |b Rosenfeld Media, |c c2018. | ||
| 300 | |a 1 recurso en línea (xix, 316 p.) : |b il. | ||
| 516 | |a Libro electrónico. | ||
| 500 | |a Título tomado de la pantalla de presentación (visto 5 de marzo de 2021) | ||
| 538 | |a Modo de acceso: Disponible en línea a través de Internet. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Part I. A common foundation: 1. Understanding channels -- 2. Pinning down touchpoints ; Workshop: Touchpoint inventory -- 3. Exploring ecosystems ; Workshop: Landscape alignment -- 4. Orienting around journeys -- Part II. Insights and possibilities: 5. Mapping experiences ; Workshop: Experience mapping -- 6. Defining experience principles ; Workshop: Experience principles refinement -- 7. Identifying opportunities ; Workshop: Opportunity identification and prioritization -- Part III. The vision and action: 8. Generating and evaluating ideas ; Workshop: From ideas to narratives -- 9. Crafting a tangible vision -- 10. Designing the moment -- 11. Taking up the baton. | |
| 520 | |a "Customer experiences are increasingly complicated -with multiple channels, touchpoints, contexts, and moving parts- all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? "Orchestrating experiences" is a practical guide for designers and everyone struggling to create products and services in complex environments." --Descripción del editor. | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Service industries |x Management. | |
| 650 | 7 | |a Servicios al cliente. |2 UDESA | |
| 650 | 7 | |a Industria de servicios |x Administración. |2 UDESA | |
| 700 | 1 | |a Quattlebaum, Patrick. | |
| 856 | 4 | 0 | |z Solo para usuarios autorizados, un solo acceso simultáneo |u https://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=5510487 |