Ethnographic thinking : from method to mindset /
"This book argues that 'ethnographic thinking'--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates h...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
New York :
Routledge,
2018.
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| Colección: | Anthropology and business (Left Coast Press (Walnut Creek, Calif.))
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02811nam a2200397Ia 4500 | ||
|---|---|---|---|
| 001 | 99815428904151 | ||
| 005 | 20210226145421.0 | ||
| 008 | 210226s2018 nyu b 001 0 eng d | ||
| 020 | |a 9781629581187 |q (hardcover) | ||
| 020 | |a 1629581186 |q (hardcover) | ||
| 020 | |a 9781629581194 |q (paperback) | ||
| 020 | |a 1629581194 |q (paperback) | ||
| 020 | |a 9780203712290 |q (electronic book) | ||
| 020 | |a 0203712293 |q (electronic book) | ||
| 035 | |a (OCoLC)1239952927 | ||
| 035 | |a (OCoLC)on1239952927 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a GN450.8 |b .H37 2018 | |
| 100 | 1 | |a Hasbrouck, Jay. | |
| 245 | 1 | 0 | |a Ethnographic thinking : |b from method to mindset / |c Jay Hasbrouck. |
| 260 | |a New York : |b Routledge, |c 2018. | ||
| 300 | |a xx, 119 p. ; |c 25 cm. | ||
| 490 | 1 | |a Anthropology and business : crossing boundaries, innovating praxis | |
| 504 | |a Incluye referencias bibliográficas (p. [110]-115) e índice. | ||
| 505 | 0 | |a Foreword: Ethnographic thinking as "culture on the ground" / Timothy de Waal Malefyt -- A starting place: design thinking and ethnographic thinking -- A Few Core Qualities of Ethnographic Thinking. Cultivating curiosity -- Expanding awareness -- Deferring judgement -- Adapting thoughtfully -- The Praxis of Ethnographic Thinking. Immersing fully -- Facilitating tactically -- Documenting diligently -- Analysis, Strategy, Influence. Analyzing holistically -- Situating intentionally -- Storytelling empathically. | |
| 520 | |a "This book argues that 'ethnographic thinking'--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints." --Descripción del editor. | ||
| 650 | 0 | |a Business anthropology. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Ethnology |x Methodology. | |
| 650 | 7 | |a Antropología de negocios. |2 UDESA | |
| 650 | 7 | |a Cultura corporativa. |2 UDESA | |
| 650 | 7 | |a Comportamiento de organizaciones. |2 UDESA | |
| 650 | 7 | |a Etnología |x Metodología. |2 UDESA | |
| 830 | 0 | |a Anthropology and business (Left Coast Press (Walnut Creek, Calif.)) | |