Interviewing users : how to uncover compelling insights /
"Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. This book provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone....
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Brooklyn, NY :
Rosenfeld Media,
c2013.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 01834cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 99815428804151 | ||
| 005 | 20210311104652.0 | ||
| 008 | 130520s2013 nyua b 001 0 eng d | ||
| 010 | |a 2013934828 | ||
| 020 | |a 9781933820118 |q (pbk.) | ||
| 020 | |a 193382011X |q (pbk.) | ||
| 035 | |a (OCoLC)843779828 | ||
| 035 | |a (OCoLC)ocn843779828 | ||
| 040 | |a NDD |c NDD |d NDD |d DLC |d CAD |d OCLCF |d OCLCQ |d DCT |d U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a H61.28 |b .P678 2013 | |
| 082 | 0 | 0 | |a 001.4/33 |2 23 |
| 100 | 1 | |a Portigal, Steve. | |
| 245 | 1 | 0 | |a Interviewing users : |b how to uncover compelling insights / |c Steve Portigal ; [foreword by Grant McCracken]. |
| 260 | |a Brooklyn, NY : |b Rosenfeld Media, |c c2013. | ||
| 300 | |a xv, 158 p. : |b il. ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 505 | 0 | |a Introduction -- 1.The importance of interviewing in design -- 2. A framework for interviewing -- 3. Getting ready to conduct your interviews -- 4. More than just asking questions -- 5. Key stages of the interview -- 6. How to ask questions -- 7. Documenting the interview -- 8. Optimizing the interview -- 9. Making an impact with your research. | |
| 520 | |a "Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. This book provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people." --Descripción del editor. | ||
| 650 | 0 | |a Interviewing. | |
| 650 | 0 | |a Qualitative research. | |
| 650 | 0 | |a Interviewing in marketing research. | |
| 650 | 7 | |a Entrevista. |2 UDESA | |
| 650 | 7 | |a Investigación cualitativa. |2 UDESA | |
| 650 | 7 | |a Entrevista en la investigación de mercados. |2 UDESA | |