The content formula : calculate the ROI of content marketing & never waste money again /
""The content formula" answers the biggest question currently on marketer's minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the b...
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
West Chester, PA :
Marketing Insider Group,
2015.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 02136nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 99747928204151 | ||
| 005 | 20190808100257.0 | ||
| 008 | 190808s2015 paua b 000 0 eng d | ||
| 020 | |a 9780997050806 |q (paperback) | ||
| 020 | |a 0997050802 |q (paperback) | ||
| 035 | |a (OCoLC)1111735679 | ||
| 035 | |a (OCoLC)on1111735679 | ||
| 040 | |a U@S |b spa |c U@S | ||
| 049 | |a U@SA | ||
| 050 | 4 | |a HF5415.1265 |b .B74 2015 | |
| 100 | 1 | |a Brenner, Michael. | |
| 245 | 1 | 4 | |a The content formula : |b calculate the ROI of content marketing & never waste money again / |c by Michael Brenner and Liz Bedor ; foreword by Joe Pulizzi. |
| 246 | 3 | |a Content formula : calculate the return of investment of content marketing and never waste money again | |
| 260 | |a West Chester, PA : |b Marketing Insider Group, |c 2015. | ||
| 300 | |a 103 p. : |b il. ; |c 26 cm. | ||
| 500 | |a Título tomado de la cubierta. | ||
| 504 | |a Incluye referencias bibliográficas (p. 103) | ||
| 505 | 0 | |a Part I. Build the business case -- Part II. Find the budget -- Part II. Measure the business case -- Your content formula cheat sheets. | |
| 520 | |a ""The content formula" answers the biggest question currently on marketer's minds: what is the ROI of content marketing? This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer's toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more time!" --Amazon.com | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 7 | |a Mercadeo por Internet. |2 UDESA | |
| 700 | 1 | |a Bedor, Liz. | |